Industry Marketing Manager

Industry Marketing Manager

Department: Marketing

Employment Type: Permanent

Location: Remote, United States

Reporting To: Senior Industry Marketing Manager

Veriforce® is a recognized leader in delivering comprehensive, integrated supply chain risk management solutions that help bring workers home safely and optimize business performance. The company’s SaaS safety and compliance platform, data integrity and verification practices, and standardized safety training programs empower leading organizations to drive safety and compliance into their supply chains and down to the worker level. As the world’s largest supply chain risk management network, Veriforce partners with over 3,200 hiring companies in over 130 countries, serving more than 80,000 contractors, over 7,000 authorized instructors and evaluators, and millions of individual workers.

This network makes Veriforce the preferred partner for companies that strive to ensure a safe, qualified third-party workforce. Company offices are in the U.S., Canada, South Africa, the U.K., and Australia.

The Industry Marketing Manager plays a critical role in driving growth within Veriforce’s priority industry verticals by translating industry strategy into executable, revenue-generating marketing programs.

This role goes beyond campaign execution. You will help Veriforce win in specific industries by partnering closely with Industry Sales Leaders, SDRs, Product Marketing, and Growth Marketing to activate account-based and field-informed programs that increase awareness, pipeline, and launch readiness.

You will develop deep familiarity with your assigned industries including buyer personas, regulatory pressures, competitive dynamics, and buying motions and apply that insight to campaigns, content, events, and sales enablement that support Veriforce’s industry GTM strategy.

This is an ideal role for a marketer who wants ownership, industry depth, and measurable business impact.

Key Responsibilities

• Industry GTM & Campaign Execution
• Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas.
• Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas.
• Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints.

• Sales & SDR Alignment
• Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities.
• Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages.
• Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness.

• Content & Thought Leadership
• Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets.
• Ensure content reflects:
  Industry-specific risks, regulations, and operating realities
• Buyer persona pain points (e.g., procurement, safety, compliance, operations)
• Veriforce’s differentiated value across contractor networks, compliance, insurance, and risk intelligence
• Incorporate market trends, customer insights, and competitive context into content planning.

• Events & Field Marketing
• Support promotion and execution of industry events, including webinars, virtual round tables, conferences, and regional field activities.
• Partner with sales and customer teams to maximize event impact before, during, and after execution.

• ABM & Account Support
• Assist in executing account-based marketing programs for priority accounts and industry segments.
• Help activate named-account strategies through personalized messaging, coordinated campaigns, and sales collaboration.

• Performance & Insights
• Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback.
• Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities.
• Use insights to continuously refine…