Customer and Field Marketing Manager

Customer & Field Marketing Manager (Advocacy + Events)

LOCATION :
Seattle Metro Area (Required) — Remote / Work-from-Home

Zuper is building the AI operating system for roofing & exterior businesses that replaces 6-8 disconnected tools with a single intelligent system spanning lead intake, inspection management, insurance documentation, project execution, invoicing, and payment collection. Our culture is grounded in being Human, pursuing Excellence, driving for Results, staying customer-Obsessed, Evolving for growth, and Sharing openly.

We’re hiring a top performer to build and run an integrated Customer + Field Marketing engine for our Roofing & Exteriors business. Reporting into the Head of Growth Marketing, this role sits at the intersection of customer advocacy and field experiences — turning customer outcomes into market-facing proof and scaling repeatable events and programs that create pipeline. We’re looking for a multi-disciplinary marketer who can connect the dots, prioritize ruthlessly, and build an operating rhythm that scales.

• Customer Marketing & Advocacy (Retention/Expansion + Proof)
• Stand up Customer Marketing as a true function: operating cadence, KPI framework, and clear alignment across Customer Experience, Account Management, Product Marketing, and Product.
• Build a sales-ready customer reference program (matching, scheduling, tracking, customer recognition) that reduces time-to-reference.
• Launch a referral program that turns happy customers into predictable introductions (clear qualification criteria + simple rewards).
• Capture customer outcomes quickly and consistently (lightweight story capture and proof points to support campaigns, sales, and market leadership claims).
• Partner with AM/CX to launch lifecycle plays that drive expansion (usage nudges, add-on prompts, Q /ROI packaging).
• Coordinate onboarding communications and adoption motions across teams to improve activation, onboarding speed, and onboarding NPS.
• Own a closed-loop NPS/CSAT rhythm (collection → insights → actions → follow‑up), ensuring customers see their feedback drive action.
• Own the FY26 events and experiences operating plan aligned to Roofing pipeline goals and content needs.
• Operationalize a monthly “Roofing Momentum” go‑live celebration + local meetup series that improves customer experience while generating local demand.
• Run a monthly webinar program with strong conversion paths (demo bookings + nurture).
• Execute a Roofing‑first field event portfolio (regional + national) with a focus on consistent pipeline creation and healthy unit economics.
• Implement an event measurement + follow‑up SLA (lead capture → routing → outreach → SAL) in partnership with Sales/Rev Ops.
• Work with Partner Marketing on co‑event motions (co‑hosted webinars or in‑person activations) to drive Partner/Alliances pipeline.
• Support production of our regular “Raise the Roof” Facebook livestream events by managing guest roster, run‑of‑show planning, and assets.

• Use AI and templates to increase throughput (event comms, run‑of‑show, segmentation drafts, nurture copy, landing pages, post‑event reporting, VOC synthesis) without increasing headcount.
• Build repeatable playbooks so programs become easier and more scalable over time.

• Customer Experience, Account Management, Partner Marketing, Sales, Rev Ops, Partnerships, Product Marketing, and Product.

• Roofing Momentum program running monthly with consistent attendance, customer advocacy participation, and measurable pipeline influence.
• Reduced time-to-reference and increased reference utilization by Sales.
• Predictable referral‑driven introductions from qualified customer advocates.
• Webinar and field event programs generating demo bookings and pipeline at target unit economics.
• Documented event measurement and follow‑up SLA with improving conversion to Sales Qualified Lead.
• Increased volume and velocity of customer proof assets (short clips, quotes, mini‑stories) used by Sales and Marketing.

• 5+ years of B2B SaaS marketing experience,…