Web Marketing Specialist

Overview

CACTUS is a remote‑first organization. For this role we are looking for candidates based in Tokyo. You may work from home in Tokyo; however, you will be required to travel frequently for conferences, business requirements or company/team events.

We provide expert‑led academic publishing services through Editage and an AI‑powered English academic writing assistant, Paperpal, for the global academic community.

Since our founding in 2002, we have grown steadily and have been ranked No.1 in sales for four consecutive years by Tokyo Shoko Research. To further strengthen web‑based user acquisition and conversion in the Japanese market, we are hiring a Web Marketing Specialist for Editage and Paperpal.

As a member of our global team, you will leverage your English skills while helping shape the future of the academic industry. This position reports to the Web Marketing Manager and has the potential to take ownership of broader areas as a lead.

You will be responsible for planning, executing, and optimizing web initiatives across our owned websites and landing pages, driving user acquisition and conversion. Through a data‑driven optimization cycle, you will enhance page experiences and user journeys tailored specifically to Japanese users.

Additionally, you will collaborate with our India headquarters for product, development and marketing.

• Own the planning, direction, and optimization of Japanese EC sites, service pages and landing pages.
• Improve conversion rates through UI/UX enhancements, copy and content structure refinement, and form optimization based on user behaviour data.
• Plan and execute campaigns to drive revenue and awareness in collaboration with the advertising team.
• Lead landing‑page launches for new features and services from requirements through to launch and optimization.
• Design measurement frameworks, monitor KPIs (CVR, engagement, completion rate, etc.) and deliver data‑driven improvement proposals.
• Drive the implementation of improvements in collaboration with overseas teams (India HQ).

主な業務内容

• 自社日本語ECサイト・サービスページ・パートナー導線の企画・制作ディレクション・運用・改善
• ユーザー行動データに基づくUI/導線改善、コピー・構成改善、フォーム改善によるCV最大化
• 売上げやサービス認知度向上を目的としたキャンペーンの企画・LP制作・広告チームと連携した販促戦略の立案・実行
• 新サービス／新機能に伴うWebページ・LPの立ち上げ（要件整理〜制作進行〜公開〜改善）
• 社内レポートをもとにした計測設計、レポーティング、KPIモニタリング、改善提案
• 海外（インド本社）チームとの連携による改善要件の提案・実装推進（必要に応じて新技術の活用も含む）

※担当比率イメージ：エディテージが主（中心）、Paperpalは一部支援（状況により変動）

• 3–5 years of hands‑on web marketing experience.
• Proven experience optimizing owned websites, including campaigns and new feature/service launches from scratch.
• Experience in web direction (information architecture, wire framing, production management, stakeholder coordination).
• Strong ability to analyse user behaviour data and improve conversion performance.
• Experience using analytics tools such as Google Analytics.
• Comfortable communicating in English in a business setting (regular online meetings and weekly reporting in English).

必須条件

• Webマーケティングの実務経験（3〜5年以上）
• 自社サイト運用における改善経験（キャンペーン、新機能／新サービスのリリース等。ローカライズだけではなく、自主的な改善）
• Webディレクション経験（情報設計、ワイヤー作成、制作進行、関係者調整）
• ターゲットユーザーを意識したコンテンツ企画・作成スキル
• Google Analytics等の分析ツールを用いた計測・改善経験
• 英語での業務コミュニケーションに抵抗がなく、インド本社と積極的に連携できる方（週数回の英語によるオンライン会議、英文での週次レポートの作成などが発生します）

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical…