Product Marketing Manager

New Position:
This position is open due to an existing vacancy to support our evolving business needs.

As our Product Marketing Manager
, you will play a pivotal role in shaping how CoCounsel Legal is positioned and perceived in the market. You’ll partner closely with product, sales, customer success, and the broader marketing team to drive awareness, accelerate new sales growth, and strengthen client adoption and advocacy. From crafting compelling messaging to launching innovative solutions, you’ll be at the center of how we connect with our audience and elevate our brand.

You will be a product subject matter expert and a chief storyteller, articulating clear, differentiated value propositions backed by strong competitive insights. You will also be an industry expert possessing a deep understanding of the AI legal market and our target personas.

A s a Product Marketing Manager
, you will:

• Develop a deep understanding of our products, target markets, customer segments, and competitive landscape to inform go‑to‑market strategies.
• Execute integrated product marketing plans that align messaging, campaigns, content and go‑to‑market activities across channels to drive awareness, adoption and growth.
• Craft clear, compelling and differentiated messaging that resonates with target audiences and highlights our product’s value.
• Partner closely with customer success and sales to identify happy customers and turn them into advocates through testimonials, case studies and references.
• Create high‑impact marketing assets, such as product brochures, sales enablement materials, customer case studies and videos, to support each stage of the buyer’s journey.
• Engage with our user and partner communities through events, digital channels, peer review sites and trade publications to strengthen loyalty and brand affinity.
• Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations.
• Thrive in a fast‑paced environment where collaboration, agility, strong prioritization, and customer obsession are essential for success.

• You're a strong fit for the Product Marketing Manager role if you have :
• A bachelor’s degree in business, marketing or a related field.
• 3+ years of relevant B2B marketing experience.
• Experience with product positioning, audience strategy development, and/or driving customer advocacy within a B2B omnichannel marketing organization.
• A track record of being results‑oriented and building effective cross‑functional relationships through strong interpersonal skills.
• Demonstrated ability to work cross‑functionally, align on shared goals (such as product or feature launches) and ensure coordination throughout the process.
• Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels.
• Knowledge of or experience in SaaS, legal software or related industries strongly preferred but not required.

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2‑3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work‑life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions. Our Grow My Way programming and skills‑first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI‑enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition…