Product Marketing Mgr

Product Marketing Mgr

Job Location s: US-Remote

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.
Come be part of remarkable.

How you can make a difference

At Health Equity, you'll help millions of members confidently manage their health and financial wellbeing. As a Product Marketing Manager, you'll drive awareness, activation, and conversion for key product lines within the member portal and mobile app-ensuring members not only discover but also adopt and engage with Health Equity's digital tools. You'll play a pivotal role in creating a smarter, simpler experience that empowers members to Save, Spend, and Invest in their health with confidence.

What you'll be doing

• Define value propositions, positioning, and messaging for your assigned product line(s), ensuring consistency across portal, app, and partner channels.
• Map member journeys and identify key funnel stages where targeted campaigns can drive adoption.
• Collaborate with Product, Marketing, Technology, and Business Experience teams to integrate messaging seamlessly across digital touchpoints.

• Build and execute go-to-market campaigns that increase awareness and adoption of the product within the portal and mobile app.
• Develop and optimize channel strategies (email, push, in-app, SEO, paid) to drive engagement and conversion.
• Design and analyze experiments (A/B and journey testing) to improve conversion and reduce drop-off.
• Partner with broader Marketing (B2B, Consumer Engagement, Marketing Operations) and teams to align activation strategies across channels.

• Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and Analytics teams.
• Collaborate with Product and Technology to implement event tracking, attribution models, UTM structures, and deep linking.
• Diagnose funnel bottlenecks and implement optimizations to increase adoption and repeat use.
• Report on campaign ROI and provide actionable insights to leadership and cross-functional partners.

• 5+ years of experience in product, growth, or digital marketing with a focus on driving adoption of digital products within a broader ecosystem.
• Proven ability to build messaging and activation strategies that move users through a digital funnel (awareness adoption conversion engagement).
• Strong analytics mindset with experience defining funnel KPIs, interpreting dashboards, and running experiments.
• Proficiency with marketing and analytics tools such as Braze/Iterable, Branch/Apps Flyer/Adjust, GA4, Mixpanel, or Amplitude.
• Comfort collaborating with technical teams to implement measurement frameworks and optimize user journeys.
• Excellent communication and cross-functional collaboration skills.

• Experience in healthcare, fintech, or other regulated industries.
• Background in B2B2C digital adoption.
• Hands-on experience with mobile/web SDKs, attribution, and deep linking.

• Increased awareness of product line among eligible members.
• Higher conversion rates from awareness adoption.
• Reduced drop-off across key funnel stages.
• Growth in engagement and attributable ROI from campaigns.

#LI-Remote

This is a remote position.

$87500.00 To $111500.00 / year

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, Health Equity's immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the…