Sr. Marketing Specialist - Custom Engineered Solutions

Overview

GCG’s Custom Engineered Solutions (CES) () division is seeking a Sr Marketing Specialist to own marketing strategy execution for our growing business unit across the United States and Canada!

As our Sr Marketing Specialist, you will translate business objectives into integrated marketing plans, lead go-to-market initiatives, and ensure campaigns drive measurable business impact. You’ll serve as the primary marketing partner to division sales and business leadership — influencing strategy while owning execution from concept through optimization.

A critical component of this role is hands‑on experience marketing in Canada, including deep familiarity with Canadian marketing and communications regulations such as CASL. You must be comfortable balancing strategic planning with tactical execution while ensuring compliance, regional nuance, and market relevance.

This role offers a remote work arrangement with a preference for candidates located in the Eastern, Central, or Mountain time zones to enable collaboration with our current marketing team. Travel for the role is expected at approximately 5% to 10%.

• Own marketing execution for the assigned business divisions, translating high‑level objectives into actionable plans and programs
• Serve as the primary marketing point of contact, partnering closely with sales and internal stakeholders
• Manage priorities, timelines, and deliverables to ensure consistent progress against business goals

• Lead execution of marketing programs that comply with Canadian regulations, including CASL and other applicable requirements
• Adapt messaging, campaigns, and content to reflect regional, regulatory, and market differences between the U.S. and Canada
• Act as an internal subject‑matter resource on Canadian marketing best practices and compliance considerations

• Plan, manage, and execute integrated marketing campaigns across digital, email, content, events, and paid channels
• Own day‑to‑day go‑to‑market execution, including campaign planning, asset development, launch coordination, and post‑launch optimization
• Coordinate cross‑functional inputs and external partners to deliver campaigns on time and on brand

• Manage development and localization of marketing assets, including one‑pagers, case studies, presentations, email campaigns, landing pages, and web copy
• Partner with sales to ensure enablement materials effectively support the sales process
• Maintain consistency in messaging and positioning while tailoring content to specific markets and regions

• Own performance tracking and reporting for assigned campaigns and programs
• Analyze results and apply insights to improve campaign effectiveness and efficiency
• Maintain organized documentation of campaigns, assets, and performance metrics

• Bachelor’s degree in Marketing or related field (or equivalent experience)
• 5–7 years of B2B marketing experience, preferably in industrial, infrastructure, energy, manufacturing, or related sectors
• Direct, hands‑on experience executing marketing programs in Canada with strong understanding of Canadian marketing and communications regulations (including CASL)
• Proven experience managing integrated marketing campaigns and supporting go‑to‑market initiatives
• Strong project and program management skills with the ability to independently manage multiple initiatives
• Experience with marketing automation, CRM, and analytics tools (e.g., Hub Spot, Salesforce, or similar)
• Excellent written and verbal communication skills
• Highly organized, detail‑oriented, and comfortable operating autonomously in a fast‑paced environment
• Collaborative mindset with the ability to influence cross‑functional stakeholders

• Competitive base salary between $80,000 and $95,000, and an annual bonus based on company and individual performance
• Comprehensive Health Coverage:
  Multiple medical plan options (CDHP and PPO) to get you the coverage you need
• Robust Financial Security:
  Company‑paid life and disability insurance, 401(k) with company match, plus options…