Marketing Analyst ; Remote

Overview

The Company Rescue is a full-service marketing agency with a mission to make healthy behaviors easier and more appealing. Since our founding in 2001, Rescue has been exclusively focused on researching, developing, and implementing positive social change campaigns in public health. We provide research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to government, non-profit, and healthcare clients in over 35 states and provinces, as well as to federal government agencies.

Rescue’s health behavior change marketing campaigns focus on topics such as tobacco, obesity, substance and alcohol prevention; the promotion of exercise, eating healthy foods, early childhood development, and after school programs; and other topics that promote healthy living. Rescue’s behavior change campaigns focus on diverse populations within teen (13 - 17), young adult (18 - 26), and adult (18+) populations in both rural and urban areas, resulting in a wide variety of campaign styles and strategies.

We believe that marketing can do more than sell goods, it can create good, and we are looking for team members that are ready to work hard to create a healthier world.

We are seeking a dynamic, high-performing Marketing Analyst I to take ownership of our campaign data strategy. In this pivotal role, you will be responsible for building and maintaining robust data pipelines, mastering campaign tagging and tracking, and translating complex performance data for assigned business verticals into actionable insights. You will be empowered to fully lead projects within your expertise, driving continuous improvements in data quality, operational efficiency, and overall campaign outcomes.

This position is primarily engaged in, but not limited to, the following duties:

• Data Management, Analysis, and Reporting:
  Ensure the accuracy of data for advertising efforts (digital, social and traditional media), websites, and events, as well as proper tracking of the data coming from these channels;
• Maintain data connections and dashboards, organize and synthesize data from multiple sources, and analyze channel performance against campaign objectives;
• Provide online/offline media insights and develop recommendations based on measurement reporting and quantitative and qualitative analyses;
• Create and present clear, comprehensive cross-channel reports on marketing campaign performance using client-approved templates and professional reporting tools;
• Run ad-hoc analyses to identify trends and areas of opportunity, and recommend innovative options to optimize media strategies.

• Internal
  
  Collaboration:
  
  Maintain partner relationships and manage internal collaboration with key stakeholders to improve behavior change marketing campaign performance;
• Collaborate with cohorts on cross-departmental teams to build client reports and support the analytics needs of internal teams.

• Tools and Technology:
  Manage campaign data within the departmental technology stack and adopt best practices across business verticals;
• Maintain functional expertise in analytical tools, techniques, and other infrastructure requirements used for integrated marketing campaigns;
• Stay up-to-date on new marketing metrics and measurement tools and technologies.

• Other:
  Manage assigned deliverables, timelines, and budgets;
• Develop individual goals that tie into departmental goals;
• Consistently share strong ideas, solid work products, and effective work styles;
• Exercise discretion and independent judgment with respect to matters of significance;
• Demonstrate high standards in embracing and teaching The Rescue Way;
• Other duties as assigned and required.

Required Qualifications:

• 8 years relevant experience OR Bachelor's Degree +3 years relevant experience OR Master's Degree +1 years relevant experience;
• Data Fundamentals:
  Proven ability to analyze quantitative and qualitative data with a strong understanding of database concepts, including normalization and data integrity.
• Data Visualization & Communication:
  Hands-on experience creating data visualizations in…