Manager, Studios Digital Marketing

At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

Values

You’ll join a team grounded in our Disney values
— acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

Overall Purpose of the Role:

The position is responsible for supporting all aspects of digital marketing campaigns for Lucasfilm, Marvel Studios and 20th Century Studio titles at a regional and UK level. This will span theatrical release through to EHV and Pay‑1 windows; as well as Studio DTC Original Feature and Episodic releases. Whilst the primary focus of the role will be supporting EMEA, the Digital Manager will be required to also support UK activations & campaign elements as relevant.

The role will include development of digital marketing strategy for EMEA, as well as managing material/content creation, localization and rollout plans. The Manager will also be required to build out an influencer strategy across all studio releases.

A core component of the role will be to explore new influencer activation opportunities developed at a regional level, collaborating with both social and PR teams as well as supporting the rollout and management of Global/International influencer initiatives, in addition to executing paid influencer activations to support the UK marketing campaigns. The role will work closely with all content developers both in market & with U.S. Global teams.

The role will also support the Publicity team during talent tours. The Manager will be responsible for origination and creation of all house materials (photography & AV) during premieres, as well as coordination and delivery of supporting digital assets for Disney owned social channels to be used in the UK, EMEA and globally. In addition, the Manager will be responsible for ideation and logistical management of digital content capture during junkets.

The Digital Marketing Manager will manage relevant day-to-day agency relationships including campaign briefs, ideation sessions and creative material origination.

A key responsibility includes reporting and analysis of the above to the Senior Manager & Director as well as wider teams.

The Digital Marketing Manager will also be responsible for managing their campaign budget, ensuring cost efficiencies are made where possible.

The Digital Marketing Manager will work closely with the Senior Digital Marketing Manager to ensure all efforts are aligned as per the directive of the Studio Marketing leadership. This role requires close collaboration with Social, PR, marketing & partnerships teams to ensure cohesion and streamlining of campaigns. In addition, there is close liaison with DCVI, CSR, Music Group and other XLOBs on a regular basis.

Maintaining relationships with key business stakeholders to ensure digital activity is aligned to business needs is vital.

The Manager will have a Coordinator and Intern supporting them with the day-to-day activities and will be responsible for overseeing their career and personal development.

Areas of Responsibility:

Develop the overall campaign strategy & filmmaker presentations.

Work closely with social & media teams to build a detailed regional digital marketing strategy for each release.

Include regional influencer strategy, offering regional as well as in-marketing opportunities and ideas.

Work closely with wider teams to complete and present where relevant filmmaker presentations.

Develop and provide campaign materials (Images, AV and social).

Coordinate and deliver creative concepts to be used across campaigns across EMEA…