Marketing Manager

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in over 260 markets globally with offices throughout North America, Europe, South America, and the Asia‑Pacific region. Greystar is the largest operator of apartments in the United States, managing more than one million units/beds globally.

Across its platforms, Greystar has over $79 billion of assets under management, including approximately $36 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world‑class service in the rental residential real estate business. To learn more, visit

As the Marketing Manager for The Netherlands, you will lead the full marketing lifecycle of our residential real estate developments as well as stabilised assets, working closely with the Senior Marketing Executive NL. From initial mobilisation through to stabilisation and long‑term growth, you will develop and implement strategic and tactical marketing plans that strengthen brand identity, enhance placemaking, generate qualified leads, and drive occupancy and revenue.

You will manage a diverse portfolio that includes multifamily housing, student accommodation, and corporate marketing initiatives. This role requires both commercial and team‑building skills as well as creativity, combining brand building, digital strategy, team manager and stakeholder engagement to bring our properties to life and ensure they remain fully occupied with a healthy interest list and competitively positioned in the residential market.

This position requires a minimum of three days a week from our office at New Babylon offices (next to The Hauge Central Station) or one of the assets in The Netherlands. Remote work is possible for the remaining days.

• Develop and execute annual marketing strategies that directly support occupancy targets, rental growth, and asset performance.
• Lead the marketing of new developments, ensuring timely mobilisation, strong lease‑up results, and strategic brand positioning within budget.
• Strengthen digital visibility and lead generation through effective website management, social media, and paid campaigns, in collaboration with the Senior Marketing Executive NL and external partners.
• Create targeted B2B and B2C campaigns to attract key audiences such as students, young professionals, families, and corporate partners.
• Deliver high‑impact marketing materials and omni‑channel content that support leasing pace and brand consistency.
• Design and implement resident acquisition and retention campaigns with measurable ROI, contributing to long‑term asset stabilisation.
• Monitor market trends and asset performance, providing data‑driven recommendations to optimise occupancy and revenue.
• Support leasing and operations teams with commercial strategies, activation plans, and budget alignment to maximise conversion.
• Act as a brand ambassador, building strategic relationships with universities, corporates, and intermediaries to drive demand.
• Provide regular performance reports with SMART KPIs to inform stakeholders and guide decision‑making.
• Collaborate cross‑functionally to ensure marketing initiatives are aligned with operational priorities and investment objectives.
• Identify opportunities for innovation and efficiency in marketing execution to enhance portfolio value and investor returns.
• Event management: from organising groundbreaking and topping‑out ceremonies to leading Greystar’s full presence at PROVADA, including the stand, PR coordination, and overall event execution.

• Native Dutch speaker with strong written and spoken English skills.
• 8+ years’ marketing experience in B2C and B2B, preferably in real estate.
• Experienced in launching residential assets in the Dutch real estate market is a strong advantage.
• Ski…