Digital marketing strategist

Overview

Position: Digital marketing strategist

Organization: Canadian Geographic | Biinaagami

Location: Must live within the Great Lakes-St. Lawrence Watershed, with office space available at Canadian Geographic’s headquarters in Ottawa if desired.

Are you interested in environmental and cultural geography, the Great Lakes-St. Lawrence watershed and how we can better protect and care for the waters that sustain life? Are you passionate about storytelling, digital communications and working on a collaborative team with multiple organizations and an Indigenous Shared Circle that guides us? Join our team and help us amplify the impact of the Biinaagami initiative.

Biinaagami is an Indigenous-guided initiative that connects learners of all ages to the lands and waters of the Great Lakes–St. Lawrence watershed. The project was shaped by a Shared Circle of Indigenous voices and continues to be guided through a two-eyed seeing approach, braiding both Indigenous and non-Indigenous ways of knowing. The initiative includes an education program with a giant floor map that travels to classrooms across the country, ongoing storytelling that reaches millions of readers through the Canadian Geographic magazine and an active outreach program that engages hundreds of thousands of people each year.

We are seeking a creative and experienced Digital Marketing Strategist to join our small, but mighty team. The Digital Marketing Strategist, with support from the Biinaagami team, will help increase the Biinaagami audience, highlight member activities and impact, and build awareness of our shared responsibility to care for the waters throughout the world’s largest freshwater ecosystem. They will engage in the development of communication strategies and lead the advance of digital visibility on our website and social media channels.

They will also continue to facilitate in-person engagements and develop relationships with the wider non-profit and charitable sector, including current and prospective members, sponsors, funders and other partners, policymakers and other influencers.

This role is ideal for a communications professional with a passion for digital engagement, a drive for learning and progressive professional growth, and interest in working in a highly collaborative and creative team. The Digital Marketing Strategist will report to the Director of Water and Land Relations for Canadian Geographic, and work cross-functionally with the entire Biinaagami team.

This is a FT, one-year contract with a salary range ($60,000-$70,000 per year) to commensurate with experience. We are open to a candidate who is very efficient and experienced and is interested in working part-time.

The ideal candidate will be a creative, strategic and organized team player who thrives in today’s fast-paced and competitive media landscape, with a keen sense of how to engage with diverse audiences. Preference will be given to candidates with experience in organizing, digital engagement and marketing. Persons with lived Indigenous experience and/or writing from a two-eyed seeing lens will be highly regarded.

Experience capturing video and creating content for social media platforms will be an asset. This position will require the successful candidate to travel within the Great Lakes-St. Lawrence watershed and will occasionally involve work outside of regular business hours. Ideally, the successful candidate will be living anywhere within the Great Lakes-St. Lawrence watershed, with office space available at Canadian Geographic’s headquarters in Ottawa if desired.

Candidates who prefer working from home must have a reliable working space with phone, computer and internet access.

• Degree or diploma in communications or digital marketing or equivalent experience.
• 3+ years of recent experience in digital communications, marketing and project management.
• Experienced in developing, implementing, tracking, and reporting on strategic comms plans targeted for awareness and growth.
• Resourceful professional with penchant for collaboration and inspiring team members, and delivering high-calibre work…