Digital Marketing Coordinator

Braintree, Massachusetts

Reports to SLR’s Marketing Manager. This person assists with the digital communications activities of SLR and its managed senior living communities, including the website, blog, email marketing, social media, analytics, and video production.

An integral member of the marketing team, this role should keep abreast of trends and implement compelling digital communications initiatives. This role effectively coordinates and supports all other areas of the marketing team’s goals.

Candidates will be strong writers and proofreaders, and quick learners.

We are a senior housing management company with an exceptional reputation among both families and professionals for providing quality care, creating innovative programs for residents, and maintaining the highest of industry standards. It is our associates’ commitment to our “Right Values” philosophy that established and maintains this position of excellence, respect and trustworthiness in the senior living industry. We are proud to have been ranked #1 on The Boston Globe's 2024 List of Top Places to Work and #35 in the nation by USA Today.

This is a very unique role that will provide a lot of experience and growth opportunities. Work alongside passionate and creative professionals. Enjoy an outstanding benefits package. Join a growing Home Office team dedicated to supporting both the residents living in our assisted living communities and the associates who care for them.

• Ensure website content is accurate and up-to-date
• Publish, edit, and update website and blog pages as required
• Ensure quality content by copyediting, proofreading, ensuring consistent style and brand
• Maintain SLR Community event listings on their respective microsites
• Implement and maintain appropriate SEO tactics to increase traffic
• Use Google analytics to report on site use and optimization

• Ensure all online directory listings are accurate and up-to-date
• Maintain an editorial calendar for social media
• Keep up to date on all platforms and industry trends
• Create and implement strategies to enhance engagement on social media platforms
  • Monitor compliance to posting procedures, responsiveness to comments and opportunities for engagement
  • Monitor content feeds for affiliates, partners and other social media influencers looking for opportunities to share, respond to content and other opportunities for collaboration
  • Work with Community Programming Directors on optimizing and enhancing Facebook content

• Assist with digital advertising and search campaigns as assigned. Including vendor management, metrics and reporting, creative management
• Manage Advertising & Sponsorship invoices, ensuring they adhere to budget guidelines and are processed in a timely fashion

• Take photographs and video at special programs and events for use in multimedia projects (presentations, slideshows, video, website/blog, social media)
• Maintain well-organized photo and video archive
• Edit and produce video content for a variety of uses including ad campaigns, public relations and events

• Coordinate, edit, build, and distribute outbound email campaigns to support SLR communities and SLR initiatives, including monthly newsletters, surveys, event promotion and invitation, and program updates
• Help to create and implement strategies to increase subscribers and engagement
• Conduct routine maintenance and cleanup of email list; communicate with communities in order to maintain lists appropriately
• Analyze trends in email communications and report back to SLR Marketing and Community Sales Teams

• Assist with Home Office meetings and trainings as assigned - may include travel, A/V set up, note taking
• Bring new ideas for design and content to the team
• Prepare weekly, monthly and annual reports of website and digital communication statistics to relevant staff
• Proofreading advertising, reports, blog posts, special events flyers and other content
• Assist with the preparation and review of Sales & Marketing reports as assigned
• Assist with the development and preparation of any marketing materials, reports,…