Marketing Specialist

Responsibilities

• Own execution of the monthly and annual marketing plan provided by the Head of Marketing.
• Create and administer compelling email marketing campaigns.
• Design and create sales & marketing materials.
• Produce thoughtful, engaging, and well-researched copy for our website and social media, with a focus on accounting and finance industry insights.
• Identify and nurture online and offline growth opportunities, through partnerships, podcast and webinar collaborations, and events.
• Identifying and engaging with key thought leaders and industry influencers in the accounting and finance space.
• Conducting online research to locate these individuals and their content.
• Creating value-added content, comments, and other forms of engagement to build relationships with these influencers.

• Bachelor’s degree in marketing, accounting, finance, business, psychology, or a similar related discipline required
• Familiarity with marketing software platforms like Apollo and Hubspot
• Competence and attention to detail with major software platforms like Canva, Microsoft Word and Power Point
• Exceptionally strong verbal and written communication skills
• Outgoing personality, are naturally persuasive, and love to write and build meaningful relationships
• Experience with accounting/finance industry knowledge is essential to discuss trends and insights credibly

• Previous similar experience preferred
• Exposure to accounting or professional services through an internship or prior job would be advantageous
• A good basic eye for design would be advantageous
• A strong understanding of the accounting and finance industry is essential. You should be able to discuss industry trends and insights in a credible and informed manner.

• Medical, Dental, Vision, Life, and Disability Insurance
• Flexible Spending Account
• Generous PTO Policy
• Permanent Work from Home
• Amazing culture & team
• Growth opportunities abound – multiple tracks to choose from
• Company 401k Contribution
• Loads of Tech Gear, including 3 monitors, laptop, etc.