Director, Product Marketing

Our mission: to eliminate every barrier to mental health. At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,
Precision Mental Healthcare
, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Reporting to the VP of Product Marketing & GTM Enablement
, the Director of Product Marketing will define and lead Spring Health’s go-to-market strategy, shaping positioning, messaging, and launch excellence across our platform. This remote role (East Coast preferred) sits at the center of Product, Sales, Customer Success, and Marketing, and plays a critical role in differentiating Spring Health in a highly competitive market while accelerating pipeline growth and customer adoption.

This leader combines deep technical fluency with exceptional storytelling, translating complex platform capabilities into clear, compelling narratives that resonate with buyers, customers, Spring Health members, and the broader market. This is a full time, remote position on our team that may require occasional travel for team or company events.

• Serve as a strategic partner to Product, translating market, customer, and competitive insights into actionable product and business recommendations
• Architect and lead the end-to-end go-to-market process, transforming product capabilities into coordinated, high-impact launches
• Drive launch excellence across messaging, enablement, campaigns, and cross-functional execution
• Roll up your sleeves to lead or support priority launches and campaigns as needed
• Own and evolve Spring Health’s core platform messaging and value proposition across audiences and channels
• Develop scalable messaging frameworks, sales narratives, and playbooks that enable teams to clearly differentiate Spring Health in competitive deals
• Craft high-impact product narratives for executive communications, company keynotes, and customer advisory boards
• Lead, mentor, and grow a high-performing team of product marketers, fostering a culture of collaboration, accountability, and innovation
• Define the product marketing org strategy, including hiring plans, operating model, goals, KPIs, and budget ownership

• Strong, consistent GTM execution that drives measurable pipeline growth and improved win rates
• Clear, differentiated messaging used consistently across Sales, Marketing, Product, and Customer Success
• Scalable, documented product marketing processes that support rapid innovation and frequent launches
• A high-performing, engaged product marketing team delivering visible business impact

• 10+ years of product marketing experience, with significant experience in enterprise software or platform-based products
• Proven experience leading product marketing for a portfolio of products while maintaining a coherent, differentiated narrative
• Strong commercial instincts, with a deep understanding of enterprise sales cycles, buyer journeys, and competitive deal dynamics
• Exceptional ability to craft positioning and messaging that resonates with…