Partner Marketing Lead

About the Role

Block's growth increasingly depends on the strength and clarity of our partner go-to-market motion. We're hiring a Partner Marketing Lead to build and run scalable partner marketing programs that deliver measurable outcomes across our B2B sales-led and self-serve GTM motions.

This role will lead a senior team of partner marketers through execution, measurement, and iteration. The Partner Marketing Lead will be responsible for standardizing how we show up with partners, introducing clear playbooks and packages, and ensuring partner marketing investment aligns with opportunity size and business impact.

This is a highly cross-functional leadership role that sits at the intersection of Partnerships, Sales, Product Marketing, and Channel Marketing teams.

• Build and own Square s partner marketing playbook, introducing clear, tiered programs that align marketing investment to partner opportunity and outcomes (e.g., SALs and ToFs).
• Lead end-to-end partner go-to-market execution, ensuring partner marketing drives measurable impact across both sales-led and self-serve motions.
• Manage and develop a senior partner marketing team, setting clear ownership, priorities, and accountability tied to business results.
• Build and nurture marketing relationships with key partners.
• Bring operational discipline to partner marketing, establishing prioritization, intake, and reporting mechanisms that enable scale and continuous improvement.

• 12 years of experience in marketing or similar GTM roles at relevant SAAS or Fin Tech
• Proven experience building repeatable partner programs or tiered offerings
• Deep understanding of sales-led organizations
• Strong track record partnering with Sales, Partnerships, and Product Marketing teams
• Experience managing senior individual contributors in high-ownership roles

We re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we re doing to build a workplace that is fair and square?

Check out our I+D page.

• Zone A: $217,800 — $326,800 USD
• Zone B: $217,800 — $326,800 USD
• Zone C: $217,800 — $326,800 USD
• Zone D: $217,800 — $326,800 USD

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Contact us here with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs.

Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.