Marketing Specialist, Social Media

Employer Industry: Higher Education Marketing

• Salary up to $74,400
• Comprehensive benefits package including medical, dental, vision, and retirement plans
• Opportunity for career advancement and growth within the organization
• Supportive and collaborative work environment
• Chance to work with a diverse team and contribute to community engagement through social media
• Flexibility for remote work or hybrid arrangements

• Lead day-to-day management of the brand’s social media platforms, monitoring conversations and escalating issues as necessary
• Collaborate with internal teams to develop responses and resolve issues arising on social media channels
• Utilize social listening tools to monitor external conversations and identify emerging opportunities
• Support the creative development of the university’s organic social media strategy and manage crowd sourcing for testimonials
• Monitor social trends and proactively pitch ideas for timely, relevant content

• Bachelor’s Degree
• 1-3+ years of marketing and/or social media experience or subject matter expertise
• Demonstrated communication skills and ability to problem-solve collaboratively
• Strong organizational skills with the ability to manage and prioritize multiple projects
• Experience in community management and audience engagement, including issue resolution

• Knowledge of various social media platforms including Facebook, Instagram, Linked In, You Tube, and Tik Tok
• Experience working with external creative agencies for social media campaigns
• Familiarity with social media analytics and performance measurement tools
• Ability to work independently and display strong judgment in decision-making
• Willingness to travel occasionally for business needs

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