CRM Marketing Specialist

Description

evo

Purpose:

To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most.

Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The CRM Marketing Specialist is a key member of evo’s CRM team - supporting the development of batch email and SMS campaigns that connect with our customers across product categories, store regions, seasonal stories, and evo’s ecosystems. This role helps bring campaigns to life by building, testing, and deploying communications that align with our retention goals and brand priorities.

This person blends creative intuition, attention to detail, and a collaborative mindset to support high-performing campaigns that deepen customer engagement, elevate evo’s loyalty program, and increase awareness of our broader ecosystem.

This is an ideal role for someone who enjoys hands‑on campaign execution, thrives in a fast‑paced environment, and is excited to grow their skills in CRM and digital marketing.

• 100% paid health dental and vision
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program, profit share program
  * and long‑term compensation program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback

• Campaign Execution & Workflow
• Build and deploy batch email and SMS campaigns using templates, creative plugins, and dynamic content blocks.
• Support a smooth, repeatable campaign build process - helping to streamline production and reduce manual lift.
• Maintain the email calendar to ensure consistent messaging across categories, seasons, and customer cohorts.
• Work closely with the CRM and Creative teams to traffic assets, manage timelines, and ensure campaigns are built and launched accurately.
• Collaborate with CRM Manager & Brand Managers to inform email deliverables and ensure timely creative reviews.

• Assist with segmentation and versioning based on targeting logic and audience cohorts.
• Apply basic personalization and dynamic content to support loyalty messaging and ecosystem awareness.
• Help maintain segmentation accuracy and file health across campaigns.

• Execute QA processes to ensure content accuracy, segmentation integrity, and rendering across devices and email clients.
• Help ensure all communications meet evo’s standards for:
• ADA compliance
• Mobile‑first readability
• Responsive layout
• Brand voice and design consistency

• Set up A/B tests across subject lines, send timing, and creative layouts.
• Monitor campaign performance and help compile reports on key metrics.
• Share observations and learnings with the CRM team to support ongoing optimization.

• 2‑3 years of experience in CRM, email/SMS marketing, or digital marketing - ideally in ecommerce, retail, or a consumer brand.
• Hands‑on experience with an email service provider (ESP), including template editing and campaign deployment.
• Familiarity with collaborative design tools (e.g., Figma) is a plus.
• Basic understanding of…