Marketing Manager, Training

Company Description

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our Phoenix,Boulder, or Washington, D.C. office.

Are you ready to take the next step in your marketing career? We're seeking a Marketing Manager to drive awareness and demand for HDI and ICMI's training products. As the marketing lead of our professional training business, you'll drive the strategy and execution of integrated marketing campaigns that ignite actions from prospects, drive online conversions, generate qualified leads for our sales team, and support in-person training at our annual events.

You will bring strategic marketing expertise combined with creative execution skills to meet training attendance and revenue goals, while elevating our brand reputation.

You're encouraged to be creative and experiment with innovative marketing approaches. You'll work with a close-knit, collaborative team that loves our market and what we do. Our virtual, on-demand and in-person training makes a direct impact on a person's career success and trajectory - and it starts with your marketing campaigns.

Join our passionate team and make your mark on the service and support (HDI), and contact center (ICMI) industries by elevating how we connect with and engage our communities.

• Partners with Senior Director, Marketing to create a marketing strategy and integrated marketing plans, to deliver key marketing and business objectives
• Discover and pilot emerging marketing channels and digital solutions across diverse platforms including social media (organic/paid), streaming TV, search marketing, digital advertising, and referral programs. We value curiosity and eagerness to learn above existing expertise in every medium.
• Collaborate on event website optimization to create seamless customer journeys, ensuring content is discoverable and engaging through strategic SEO and SEM implementation.
• Track engagement metrics and implement targeted strategies to re-engage previous participants and find new prospects.

• Develop and execute data-driven, multi-channel marketing campaigns for our training products, including SEM, email, social media, and events
• Produce impactful marketing and sales materials that create demand and drive conversion from target audiences
• Collaborate with cross-functional teams, including sales, product, and web development, to enhance the prospect's journey and experience on our websites
• Report on successes and learnings against KPIs, including site traffic, engagement, conversions, and more
• Grow and nurture target audiences through smart content marketing programs
• Identify opportunities to build brand awareness and extend reach for HDI and ICMI training through industry conferences, partnerships, and sponsor ships

• Minimum 5 years of experience in a marketing function or agency
• Demonstrable experience in Campaign Management, forming and executing a strategy that raises awareness, generates interest and desire, and solicits action.
• Experience in Brand Marketing, establishing thought leadership, credibility, and authority.
• Building and maintaining relationships and understanding customer needs.
• Managing senior stakeholders and indirectly, large complex customers.
• Stellar copy writing skills that ignites action
• Strong project management, communication and organizational skills
• History of Marketing KPI delivery
• Data Analytical Skills - review data and information, draw conclusions and actionable takeaways.
• Familiarity with various marketing mediums (SEO/SEM/Social) to drive awareness and grow audience is a plus.
• Planning, developing and executing go-to-market strategic marketing plans and accurate forecasting.
• Marketing Automation; use of Marketing technology/software platforms to streamline marketing efforts and make them more effective.
• Strong collaboration and communication skills; written, verbal, presentation
• Organized, detail-oriented, and able to manage multiple priorities at once
• Commerciality/Budget Management

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

We work hard to make…