Social Media Manager

Overview

RTI International is an independent, scientific research institute dedicated to improving the human condition. Our vision is to address the world's most critical problems with technical and science-based solutions in pursuit of a better future. Clients rely on us to answer questions that demand an objective and multidisciplinary approach—one that integrates expertise across social, statistical, data, and laboratory sciences, engineering, and other technical disciplines to solve the world's most challenging problems.

We believe in the promise of science and technical solutions, and we push ourselves every day to deliver on that promise for the good of people, communities, and businesses in the US and around the world. If you are looking for the opportunity to make a real difference, RTI is the place for you.

This position is within the newly established Institute-wide integrated brand and marketing function. This team is a part of an evolving marketing and brand ecosystem designed to power institutional growth, strengthen market presence, and deliver consistent, high-value experiences across the buyer journey.

The Social Media Manager leads strategy, planning, and execution across social platforms to grow brand presence, audience engagement, and market visibility. This role moves beyond content posting to shape how the organization shows up in real-time conversations, industry dialogue, and digital communities. The Social Media Manager ensures social media functions as a strategic channel that supports brand storytelling, thought leadership, demand generation, recruitment, and partnership goals.

While this is a US-based remote position, local candidates within commuting distance to an RTI office (RTP) are preferred.

Your primary responsibilities will include but are not limited to:

• Social Strategy & Channel Leadership:
  Develop and evolve a data-informed social media strategy aligned with brand, growth, and audience priorities
• Define channel roles (Linked In, X, Instagram, You Tube, etc.) and platform-specific approaches
• Identify emerging trends, conversations, and opportunities to position the organization as a relevant voice
• Content & Campaign Activation:
  Translate campaigns, initiatives, and thought leadership into high-performing social content
• Partner with content, brand, and marketing teams to ensure integrated messaging across channels
• Lead social amplification plans for major announcements, events, and organizational milestones
• Audience Growth & Engagement:
  Build engaged online communities by fostering conversation and two-way interaction
• Monitor and respond to audience engagement in alignment with brand voice and guidelines
• Identify and activate advocates, partners, and internal subject-matter experts
• Analytics & Optimization:
  Track performance metrics to assess reach, engagement, and contribution to broader marketing goals
• Use insights to refine platform strategy, content mix, and publishing cadence
• Provide reporting and recommendations to marketing and leadership stakeholders
• Brand Voice & Governance:
  Maintain a consistent, on-brand social presence across channels
• Establish social media standards, playbooks, and best practices
• Partner with communications and leadership on executive social presence as needed
• Collaboration:
  
  Work cross-functionally with brand, content, campaigns, digital, and communications teams
• Coordinate with events, partnerships, and business units to align social visibility with organizational priorities

• Bachelor s Degree and 12 years of experience, Master’s degree and 10 years of experience, or equivalent combination of education and experience
• 5+ years of experience in social media strategy, digital marketing, or brand communications
• Experience translating brand and campaign strategy into social-first content
• To qualify, applicants must be legally authorized to work in the United States and should not require, now or in the future, sponsorship for employment visa status (e.g., H-1B visa status, etc.)

• Experience working in complex or matrixed organizations