Digital Marketing Manager

Overview

Digital Marketing Manager – Iron Orchid Designs (IOD) – Remote

A fantastic opportunity for a REMOTE position with room to grow. Must reside in PST or MST time zone.

IOD is seeking a highly organized, creative, and execution-focused Digital Marketing Manager to coordinate and implement our digital marketing pipelines across platforms. The Digital Marketing Manager works closely with the Marketing Director, who oversees brand strategy and overall digital presence. This position ensures campaigns, launches, and content move efficiently from strategy to execution. A key component of this role is in-house copywriting.

The Digital Marketing Manager will write email campaigns, product launch messaging, social captions, blog copy, and You Tube descriptions, ensuring our brand voice remains relational, service-oriented, and community-driven. The ideal candidate is comfortable utilizing AI tools to enhance efficiency while maintaining an authentic, human-centered tone. This role offers the opportunity for expanded strategic responsibility over time, with potential to grow into a senior marketing leadership position based on performance and company growth.

Company Profile:
Iron Orchid Designs (IOD) is driven by the passion of two sisters to inspire and empower people and embrace their creative identity. We believe that every individual possesses the innate ability to create, regardless of their perceived talent or skill. Through our tools and products (transfers, moulds, stamps, paint inlays), we aim to challenge the creative industry, prioritizing independently owned boutiques and fostering a close-knit community.

• Salary: $35-40/hour, dependent on experience
• Job Type: Full-time, Remote – residence in PST or MST time zone required
• Travel:
  Occasional overnight travel – 1-2 times/year for Staff Development

• Campaign & Pipeline Execution:
  Execute marketing strategies developed by the Marketing Director; manage marketing calendars, campaign timelines, and launch pipelines within ; ensure all campaigns and deliverables move efficiently from planning to execution; coordinate cross-channel launch implementation across email, social media (Instagram, Facebook, Pinterest), blog, You Tube, and paid advertising

• Copywriting & Messaging:
  Write and manage in-house marketing copy, including email campaigns (Klaviyo), product launch messaging, social media captions, blog posts, and You Tube titles and descriptions; maintain a consistent, relational brand voice; leverage AI tools (such as ChatGPT) to support drafting and workflow efficiency while preserving authenticity

• Content & Creative Coordination:
  Coordinate contractors, videographers, editors, designers, and internal contributors; oversee video publishing workflows for You Tube and social platforms (basic SEO and asset management); manage blog publishing schedules and campaign alignment; coordinate asset collection and scheduling for content from the IOD Artisan Team and Influencers; select and curate compelling photo assets aligned with the brand aesthetic; utilize Canva to create brand-consistent marketing materials

• Minimum 3 years of experience in digital marketing
• Demonstrated copywriting experience
• Experience writing email campaigns and promotional content
• Strong organizational skills and experience managing workflows in project management tools ( preferred)
• Experience executing multi-channel campaigns
• Working knowledge of You Tube publishing and optimization or willingness to learn
• Experience with Klaviyo or a similar platform
• Proficiency in Canva
• Strong visual sensibility and creative judgment
• Ability to work independently in a fast-paced remote environment

• Experience in craft, DIY, interior design, home décor, styling, or related creative industries
• Experience supporting product launches
• Familiarity with Pinterest strategy, You Tube strategy, and Shopify