Membership Retention & Email Marketing Manager

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to more than 100 million Americans 50-plus and their families, supporting their health, financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name.

As a trusted source for news and information, AARP produces the nation's largest‑circulation publications, AARP The Magazine and the AARP Bulletin.

The Membership Retention & Email Marketing Manager renews existing and lapsed members through traditional marketing channels such as direct mail, email, and other digital initiatives. This includes mail and email project management, overseeing management of weekly email deployments, and creating and updating experience fragments in Adobe Experience Manager. The role executes campaigns, manages complex, detailed operational work, strategizes, designs, and executes tests to improve member response, and collaborates closely with key business partners to ensure coordination and smooth execution of tests and campaigns.

The manager monitors and analyzes campaign performance, adjusting strategies to align with evolving market trends and competitive conditions.

• Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights, and assists with planning, creation, and execution of various strategic marketing communications.
• Consults and collaborates with cross‑functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
• Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
• Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessary, advising campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned.
• Observes, reviews, and measures campaign outcomes, proactively elevating lessons learned to key stakeholders.

• Bachelor’s degree required, with a minimum of 5 years of experience in direct response marketing.
• Demonstrated expertise in direct response marketing strategies is essential, particularly in campaign execution, tracking, and reporting. Proven success with direct mail and email campaigns to drive orders and retention.
• Hands‑on experience using Adobe Experience Manager preferred.
• Proficiency in analytics is critical, with the ability to design and execute A/B and multivariate testing, and experience in campaign reporting tools such as BI and Tableau preferred. The ability and curiosity to learn new marketing and analytics tools are crucial.
• Tangible experience using machine learning and content resources to deliver personalized 1‑to‑1 experiences is a plus.
• Advanced Excel skills for managing project matrices and summarizing reports.
• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.

AARP will not sponsor an employment visa for this position at this time.

• Regular and reliable job attendance.
• Effective verbal and written communication skills.
• Exhibit respect and understanding of others to maintain professional relationships.
• Independent judgement in evaluation options to make sound decisions.
• In‑office/open office environment with the ability to work effectively surrounded by moderate noise.

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

AARP offers a competitive compensation and benefits package including a 401(k); 100% company‑funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance‑based and peer‑based recognition and tuition reimbursement.

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.