Sr. Vertical Marketing Manager - Financial Services; Remote

General Information

Country: USA

State: Michigan

City: Grand Rapids

Office

Location:

N/A - - - - -

Date posted: 20-Feb-2026

Business Function: Marketing

Position Type: Full-Time/Regular

This position can be based anywhere in the US.

Are you someone who thrives on being the infield expert who turns market insights into practical action? Do you enjoy partnering closely with sales teams to create meaningful customer value across a dynamic vertical? Are you energized by building relationships, spotting opportunities early, and helping teams win with clear, insight driven guidance?

• Offering competitive wages and benefits, that support your life both in and out of work
• Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control
• Creating continuous learning opportunities to help you grow and upskill
• Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every day
• Empowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitment

• Owning the Financial Services vertical market's point of view and partnering as a trusted, infield advisor to North America Sales and dealer partners
• Building and maintaining a strong network across the Fin Serv ecosystem and internal teams to activate opportunities and share market learnings
• Identifying emerging trends and customer pain points, synthesizing insights with the Business Intelligence team, the Strategic Marketing team, and Demand Gen, and translating them into actionable field initiatives
• Co‑developing annual vertical marketing plans with the Strategic Marketing team, Brand Communications, Digital marketing, and Application Design team, and owning field strategy activation and deployment
• Engaging with key customers and industry influencers through events, associations, roadshows, and regional visits; representing Steelcase in market approximately 50% of the time
• Aligning with the Strategic Marketing and Business Intelligence teams to inform campaign intentions and/or collateral needs to ensure clarity of objectives and required resourcing.
• Sharing timely, relevant industry intelligence with field teams to enable targeted outreach and stronger customer conversations

• Bachelor's degree in business, marketing, or a related field
• Solid understanding of the sales process and proven ability to collaborate effectively with sales teams
• Strong analytical, communication, and interpersonal skills to influence cross‑functional partners
• Ability to travel extensively throughout the U.S. and Canada
• Demonstrated ability to operate independently in a field‑based role and build trusted relationships with internal and external stakeholders

• Building and sustaining a strong network of Steelcase sales and dealer partners; prior familiarity with Steelcase or contract furniture is a strong plus
• Applying market research, trend analysis, and vertical insights to guide opportunities and field activation
• Partnering with cross‑functional teams (Strategic Marketing, Business Intelligence, Brand Communications, Digital Marketing, Application Design, Demand Gen) to move ideas into action
• Demonstrating strong project management capabilities across initiatives, events, and campaigns
• Leveraging experience in sales, business development, or customer‑facing roles to understand customer pain points and drive value
• Bringing experience (or a strong interest) in the financial services industry; industry licensing or Fin Serv background is a valuable differentiator
• Contributing to strategic initiatives such as roadshows, trade shows, dealer visits, association activity, and Fin Serv content development

Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.

At Steelcase? we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.

Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at