Senior Manager, Paid Media - Newark, NJ

Our client seeking a Senior Manager, Paid Media to lead paid media strategy and performance across the U.S. and global markets (20+ countries). This role is highly strategic and analytical, while also remaining close enough to execution to understand campaign builds, optimizations, and performance levers across platforms.

This position will work cross-functionally with internal stakeholders and agency partners to drive efficient growth through paid search and paid social. The ideal candidate is comfortable building strategy, analyzing performance data, and understanding the granular mechanics of campaign execution.

The role is based in Newark, NJ and requires in-office presence Monday through Thursday (work from home on Fridays)

• Own paid media strategy across the U.S. (primary focus) and global markets
• Oversee and optimize campaigns across:
  Meta, Google, Tik Tok
• Manage agency partners and ensure high-quality execution and performance
• Analyze campaign performance, identify optimization opportunities, and scale profitable growth
• Develop full-funnel paid media strategies aligned to revenue and acquisition goals
• Collaborate closely with creative teams to inform ad creative strategy and testing
• Allocate and manage media budgets effectively across markets
• Provide performance reporting, insights, and strategic recommendations to leadership

• 3–5 years of hands‑on paid media experience (agency or brand side)
• Strong working knowledge of Meta, Google, and Tik Tok ad platforms
• Experience building campaigns, managing spend, and optimizing performance
• Deep understanding of paid search & paid social fundamentals
• Ability to think strategically while remaining detail‑oriented and data‑driven
• Experience working with agency partners and managing external execution
• Comfortable operating without direct reports (individual contributor role)
• Analytical mindset with the ability to interpret data and drive decisions