Content Marketing Manager
NS, Canada
Listed on 2026-03-01
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Marketing / Advertising / PR
Marketing Strategy
Overview
Trust Arc is looking for a strategic, hands‑on Content Marketing Manager to drive content that builds awareness, supports demand generation, and positions Trust Arc as a leader in privacy and governance. This role creates compelling content for privacy, legal, security, and executive audiences across the full buyer journey. The ideal candidate is a strong storyteller who understands how content drives pipeline and revenue, and is able to report on it.
This position reports to the VP of Demand Generation.
- Content Strategy
:
Lead the development and execution of a content strategy aligned to revenue goals and priority ICPs. Own and manage the cross‑channel editorial calendar to ensure consistency and impact, while aligning major content initiatives to product launches, regulatory developments, and key market moments. - Demand Generation Support
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Partner with internal stakeholders and external resources to create high‑performing demand assets, including blogs, eBooks, guides, and landing pages. Ensure all content is optimized for both paid distribution and organic discovery to maximize reach, engagement, and lead conversion. - Thought Leadership
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Elevate Trust Arc executives as credible industry voices by developing strong POV content focused on privacy, AI governance, and regulatory change. Build a consistent thought leadership presence that supports brand authority and drives strategic conversations in the market. - SEO & Performance
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Own the SEO‑driven content roadmap and continuously optimize website content for both search visibility and conversion performance. Track engagement and pipeline impact, using performance insights to refine strategy and improve ROI. - Collaboration
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Work closely with Product Marketing to ensure alignment on messaging and positioning, and manage external writers or agencies as needed to scale content production effectively.
- 5+ years of B2B SaaS content marketing experience.
- Strong writing and editing skills.
- Proven ability to tie content to pipeline results.
- Extensive experience with Google Analytics and analytics tools. Ability to interpret website and blog statistics and identify areas for optimization.
- Familiarity with Marketo and Salesforce.
- Ability to translate complex topics into clear, compelling content.
- Health, Vision, and Dental Care (also available for partner).
- Endless PTO Program.
- 100% Work from Home.
- Opportunities to participate in health‑focused activities - mindfulness, wellness, active lifestyle.
- $2,500 active employee referral program
Compensation: up to $90,000 per year
Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.
About UsAs the leader in data privacy, Trust Arc automates and simplifies the creation of end‑to‑end privacy management programs for global organizations. Trust Arc is the only company to deliver the depth of privacy intelligence, coupled with the complete platform automation, that is essential for the growing number of privacy regulations in an ever‑changing digital world. Trust Arc has a global team across the Americas, Europe, and Asia, and helps customers worldwide demonstrate compliance, minimize risk, and build trust.
For additional information visit
We invest in our team member’s work‑life balance, with unlimited paid time off, flexible working hours, and a work from home environment. We support employees with their own industry specific learning. We have weekly virtual team events such as trivia games, celebrating “international pet day”, lunch’n’learns, exercise classes, Women at Trust Arc ERG, and many more.
All of our above initiatives and employee support is in line with our seven core values:
Customer Obsessed, Fearless, Accountable, Collaborative, Agile, Transparent and Effective. We like to encourage our employees to end each day with the question: “Which value(s) did I demonstrate today?” And we acknowledge exceptional work through our semi‑annual awards, which includes a paid vacation!
Trust Arc is proud to be an Equal Opportunity Employer and is committed to a…
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