Associate Marketing Director, RMS​/ In Vivo​/Vivarium; REMOTE

Location

Wilmington, MA, US, 01887 US

For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well‑being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform.

In return, we’ll help you build a career that you can feel passionate about.

The Associate Marketing Director (AMD) for Research Models and Services (RMS) leads the strategy and execution of a global demand generation engine that drives pipeline health, lead nurturing, conversion, and sustained growth globally. This role owns marketing for services programs and offerings only (not research models), including model breeding; colony management; embryology services; in vivo research services; in vivo space solutions;

vivarium facility staff and consulting services; and animal health surveillance, genetic integrity, and materials testing services.

Working with the RMS Marketing Director and cross‑functional stakeholders (Commercial, Scientific/Operational teams, and Marketing Operations), the AMD ensures RMS Services marketing programs are aligned to business priorities, optimized through analytics, and executed through a high‑performing team to deliver measurable pipeline outcomes.

• Work with the RMS Director and key stakeholders to develop the global marketing strategy and priorities for RMS Services (heavy initial focus in North America and Europe).
• Lead service‑level segmentation, ideal customer profile development, personas, and customer journey mapping.
• Own value proposition and messaging framework development across RMS Services; ensure clarity, differentiation, and scientific credibility.
• Maintain global consistency in narrative while enabling regional relevance and execution.
• Act as the senior marketing voice for RMS Services in cross‑functional planning discussions.
• Planning cadence:
  Own monthly and quarterly metric tracking, performance readouts, and optimization actions; contribute to annual reporting and strategic summaries for leadership.

• Own RMS Services demand generation strategy and execution to drive pipeline health, lead flow, and conversion across digital and field channels.
• Establish and manage the marketing flow/lifecycle architecture (lead stages, nurture journeys, scoring/qualification logic in partnership with Commercial and Marketing Ops, handoff points, and re‑engagement loops).
• Design integrated, multi‑channel programs aligned to the buyer journey (awareness → consideration → conversion → expansion), optimized by segment and region.
• Partner with Business Development to align marketing programs with account priorities, territory needs, and opportunity progression.
• Improve demand efficiency by systematically testing/optimizing channel mix, content paths, and conversion points to increase velocity and quality.

• Provide strategic direction and prioritization for the team executing integrated campaigns across web, email, digital channels, events, and field programs.
• Ensure campaigns connect to clear positioning, have measurable funnel goals, and support opportunity progression and pipeline acceleration.
• Oversee campaign calendars, dependencies, and stakeholder alignment to ensure efficient global execution with regional relevance.
• Support global and regional event participation as part of the demand engine (pre‑event targeting, on‑site engagement strategy, and post‑event nurture flows).

• Guide the development of sales enablement tools through the marketing team (presentations, case studies, service sheets, differentiation tools, decision guides).
• Ensure enablement content supports BD effectiveness across regions and service lines and aligns with evolving competitive dynamics.
• Create feedback loops with BD to incorporate field insights into targeting, messaging, nurture…