Performance Marketing Specialist REMOTE

Overview

Theo is a fast-growing performance media agency headquartered in Portland, Oregon. We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations.

Note: We are unable to hire in California and New York at this time.

This is a remote-friendly position. Remote employees are expected to use video conferencing programs for virtual meeting attendance.

Department: Activation

Location: Portland

Compensation: $60,000 - $75,000 / year

• Manage paid media campaigns including Search, Social, and Video.
• Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing.
• Report on campaign performance and provide insights and strategic recommendations for performance improvement.
• Collaborate with Account Management, Strategy, Analytics, and UX internal teams.

• Build digital media campaigns and support day-to-day campaign management and optimizations
• Manage, monitor & communicate pacing and performance for assigned clients
• Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations
• Support communication with clients in relation to paid media management, performance, optimizations & opportunities
• Stay up to date on platforms’ capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plans
• Support media vendor representative communications, partnership, & expectations
• Work with stakeholders to verify & QA media tags
• Continually work to expand knowledge of cross-channel paid media efforts

• 2+ years of agency/in-house performance media experience
• 2+ years of experience in 1+ primary digital advertising consoles (Google Ads, Meta); familiarity with paid search and paid social is strongly preferred.
• Plan, forecast, build, & execute media campaigns
• Monitor & optimize daily pacing & performance based on client KPIs
• Report on campaign performance & provide detailed insights
• Provide strategic recommendations & testing plans
• Independently manage & prioritize day-to-day tasks and client deliverables
• Collaborate with strategy, analytics, UX, clients & partner agencies
• Communicate with client about campaign performance & recommend opportunities
• Be a subject matter expert within the agency on ad consoles & trafficking
• Become a subject matter expert within the agency on industry trends & platforms
• Expand knowledge of cross-channel media & full-funnel implementation
• Stay up to date on platforms’ best practices & BETAs
• Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines
• Excellent verbal and written communication skills and the ability to work both individually and in a team environment

• Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)
• Familiarity with CRO and/or SEO is a plus

• Healthcare, Dental & Vision Insurance, Theo covers 75%
• Matching 401K - 100% up to 4%
• Unlimited PTO
• Maternity/Paternity benefits
• Remote work support
• Complementary supplemental insurance
• Unlimited volunteer time
• Charity matching