D2C Email & Retention Marketing Specialist

The ideal candidate will be in the Twin Cities Metro area with the ability to work onsite as needed at the Bloomington Q-Central office. Remote work may be an option for candidates in MN, PA, CO, NV, IL, MI, MO, NC, OR, WA and WI
. Please note, relocation assistance is not available at this time.

At QBP, a certified B-Corporation, we believe bikes make the world better—and meaningful data-driven connection keeps our community riding with us. We’re looking for a marketer who doesn’t just execute campaigns, but owns the email and lifecycle strategy that powers customer retention
—working in close partnership with each Brand.

As our DTC Email & Retention Marketing Specialist, you’ll design the lifecycle journeys and remarketing ecosystem that turn first-time buyers into loyal riders. You’ll connect email, SMS, paid, and onsite experiences into one cohesive system that reflects our brand, respects our customers, and drives measurable impact.

If you’re energized by ownership, experimentation, and building smarter customer journeys that grow both revenue and loyalty, you’ll thrive here.

As a DTC Email & Retention Marketing Specialist, you will lead email and retention marketing for QBP’s direct-to-consumer channels, leveraging Klaviyo and related tools to drive engagement, repeat purchases, and long-term customer value. This role focuses on creating, managing, and optimizing automated campaigns, remarketing flows, and personalized customer journeys across multiple touchpoints, while also managing general marketing and product launch campaigns.

You will extend remarketing and retention strategies beyond email into complementary channels such as SMS, paid, and onsite personalization to create cohesive, multi-channel customer experiences. You will collaborate closely with design, copy, and marketing teams to ensure all retention efforts reflect the QBP brand and deliver measurable business outcomes. This role reports to the Digital Marketing Manager.

• Build, manage, and optimize Klaviyo email campaigns, automation flows, and assets (emails, forms, landing pages, surveys).
• Develop and execute multi-channel retention and remarketing campaigns that integrate email, SMS, and paid remarketing audiences (e.g., Meta and Google).
• Collaborate with digital advertising partners to align remarketing lists and messaging across channels for consistent customer experiences.
• Plan, execute, and monitor general marketing campaigns, including seasonal promotions, brand campaigns, and product launches.
• Develop personalized campaigns leveraging segmentation based on behaviors, preferences, purchase history, and engagement.
• Create and maintain abandoned cart, checkout, win-back, post-purchase, and product recommendation flows.
• Ensure campaigns are accurate, on-brand, and compliant with all applicable regulations and best practices (e.g., CAN-SPAM, GDPR, WCAG).
• Manage the email marketing calendar to ensure consistent communication with DTC customers.

• Lead A/B testing and other experimentation to optimize open rates, click‑through rates, conversions, and revenue.
• Analyze campaign performance and translate insights into actionable improvements.
• Collaborate with creative teams to develop compelling, on‑brand content that resonates with DTC audiences.
• Develop retention‑focused strategies, including lifecycle marketing, loyalty initiatives, and personalized product recommendations to increase customer lifetime value (LTV).
• Be a driver of identifying retention tactics and remarketing opportunities, and evaluate channel attribution for retention‑focused campaigns – all in support of meeting stated goals.
• Continuously monitor industry trends and new features in Klaviyo to enhance campaigns and automation strategies.

• Monitor and report on key metrics, including engagement, conversions, revenue impact, and ROI.
• Provide actionable insights to marketing leadership to inform strategy and campaign planning.
• Support other marketing initiatives as needed, ensuring alignment across channels.

• 2+…