Director, Demand, Faculty Marketing Programs; Remote

Director, Demand, Faculty Marketing Programs (Remote)

Join to apply for the Director, Demand, Faculty Marketing Programs (Remote) role at Cengage Group

At Cengage Group, we empower millions of learners worldwide by providing innovative educational content and digital solutions. In the Higher Education business, we support faculty and students in two-year, four-year, and vocational programs, delivering course materials, eBooks, and courseware.

• Own end-to-end demand generation strategy to acquire new faculty customers across prioritized product areas.
• Translate growth goals into targeted Go-to-Market campaign strategies to increase pipeline and revenue.
• Plan, prioritize, and execute integrated multi‑channel campaigns (email, paid media, SEO, SEM, webinars, third‑party).
• Use behavioral and intent data to continuously optimize performance.
• Forecast, track, and improve pipeline contribution in partnership with Revenue Operations.
• Collaborate with Product Marketing to translate GTM messaging into compelling, audience‑specific content.
• Ensure seamless handoff of leads with Sales Enablement and Sales.
• Develop audience segmentation frameworks and personalization strategies.
• Lead a cross‑functional marketing squad, manage 3 direct reports, and drive execution.
• Embed testing, automation, and intent‑based targeting into campaign frameworks.
• Stay current on digital acquisition trends and innovate to improve cost efficiency and conversion.

• Bachelor’s degree in marketing, business, or related field; advanced degree a plus.
• Minimum of 8 years of experience in demand generation or growth marketing.
• Proven record of delivering marketing‑sourced pipeline and revenue.
• Deep experience with multi‑channel demand campaigns, marketing automation, segmentation, and conversion optimization.
• Strong cross‑functional partnership skills (Product, Sales, Rev Ops, Brand).
• Excellent analytical skills and experience with dashboards and KPIs.
• Leadership experience in matrixed or squad‑based teams.
• Familiarity with Salesforce, Google Ads, Linked In Campaign Manager, etc.
• Strong written and verbal communication; ability to craft clear value propositions.
• Passion for innovation, testing, and performance‑based execution.

Base pay range: $ – $ USD. This role participates in the discretionary incentive bonus program. See the company’s Total Rewards Philosophy for more details.

Cengage Group is committed to working with broad talent pools to attract and hire strong qualified individuals. Our applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. We provide reasonable accommodations for qualified individuals with disabilities.