Marketing Manager

Overview

The National Council on Problem Gambling (NCPG) serves as the national advocate to mitigate gambling-related harm. Our vision is to advance well-being by minimizing harm from problem gambling.

Reporting to the Director of Public Affairs, our Marketing Manager will develop and execute member and public-facing strategic marketing initiatives. The ideal candidate for this role is a creative, data-informed marketer with strong project management skills and a passion for public health communication.

• Drive visibility and engagement for NCPG’s offerings through targeted digital campaigns, content creation, advertising strategy, audience segmentation and targeting, and performance tracking.
• Develop and execute multi-channel marketing strategies that support NCPG’s program offerings, including but not limited to membership, annual conference, and training and accreditation programs, across digital and traditional platforms.
• Lead audience segmentation and targeting efforts to deliver tailored outreach campaigns to key stakeholder groups.
• Drive campaign optimization and performance analysis using metrics, A/B testing, and KPIs to continuously improve engagement, effectiveness, and conversions.
• Create and manage promotional content, including emails, social posts, landing pages, infographics, brochures, and digital ads to increase awareness and participation in NCPG programs.
• Collaborate with the Communications Manager to align program messaging with NCPG’s voice, mission, and broader public health narrative.
• Coordinate updates and enhancements to websites and digital assets related to NCPG’s programmatic offerings in partnership with the internal team.
• Stay informed on trends in nonprofit marketing, public health communication, and consumer behavior to drive innovation and refine strategies.

• A bachelor’s degree in communications, Marketing, Public Relations, or a related field is preferred.
• 4–7 years of experience in a related field, with a preferred experience in email marketing, SEO, web analytics, and marketing campaign analysis.
• Experience with best practices in digital marketing, including paid media, SEO, social media engagement, etc.
• Passion for NCPG’s mission and commitment to using design to make a positive impact.
• Creative thinker with a proactive approach to problem-solving.
• Flexibility and adaptability in a fast-paced, collaborative environment.
• Work in nonprofit associations is a plus.
• Comfortable working in a team environment with remote coworkers and partners.
  * This is a remote position and will require travel for staff retreats, conferences, and meetings with stakeholders.