Social Media Manager, Marketing + Communications, Hybrid

Current UC employees must apply internally via Success Factors

Next Lives at the University of Cincinnati

Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting. The New York Times has called “the most ambitious campus design program in the country.” UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference.

The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more .

UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.

The Social Media Manager informs and transforms the University of Cincinnati’s integrated marketing strategy through action-driving, scroll-stopping content across the official @uofcincy social channels.

With nearly 700,000 followers across primary platforms, UC’s social presence is a powerful engine for reputation, recruitment, and reach. This role leads both strategy and daily execution for the university’s official channels with a primary goal of transforming audiences into amplification, action and measurable impact.

This position may offer a hybrid or fully remote work arrangement for applicants residing in Ohio, Indiana or Kentucky. Remote work arrangements are subject to change in accordance with university policy.

• Own and lead the university-wide social media strategy aligned to UC’s reputation, recruitment and reach priorities, serving as the primary steward of the official @uofcincy channels.
• Develop and execute action-driving social content strategies that convert key audiences – prospective students, employers, industry partners and community stakeholders – from awareness and engagement to measurable outcomes including inquiries, applications, partnerships and advocacy.
• Strengthen, protect and advance UC’s brand by expanding reach, shaping perception and increasing meaningful engagement across platforms.
• Identify and elevate UC accomplishments and authentic student, faculty and alumni stories by creating content that engages distinct audiences and drives measurable action.
• Monitor, engage and manage community interactions across platforms, fostering audience growth and strengthening brand affinity.
• Stay ahead of emerging social and digital trends, proactively recommending platform shifts, content innovation and strategic pivots while testing and implementing new approaches.
• Establish and manage ROI frameworks and performance measurement strategies; define key metrics tied to lead cultivation and campaign success; conduct ongoing analysis and deliver weekly and campaign-level reporting that clearly illustrates impact and informs optimization.
• Coordinate and execute university-wide social efforts in partnership with Marketing + Communications, the President’s Office, Enrollment Management and campus stakeholders for major institutional initiatives and events (Move-In, major athletic events, Decision Day, Graduation, high-level announcements, etc.).
• Monitor and assess user-generated content to identify brand risks and emerging issues; support crisis communication efforts through proactive monitoring, escalation and documentation of social sentiment.
• Lead monthly strategy and planning sessions to align content across UC’s 600+ social accounts while serving as the campus-wide authority on social strategy, policy and governance.
• Own and manage social media policy, account creation processes and feedback systems, ensuring institutional consistency and brand protection.
• Ensure ADA…