Marketing Manager

Who We Are

Buona Forchetta is a locally rooted, people-first restaurant group built on authentic hospitality, strong culture, and meaningful connections-both with our guests and within our teams. Our concepts are community-focused, experience-driven, and fueled by passion for food, service, and storytelling.

We are seeking a Marketing Manager who understands that great marketing in hospitality is not just about visibility-it is about connection, loyalty, and trust.

Position Summary

The Marketing Manager will lead and execute marketing efforts across all Buona Forchetta locations, with a strong emphasis on events, social media, and guest loyalty. This role blends strategy with hands-on execution and requires close collaboration with Operations, Leadership, and on-site teams to ensure marketing initiatives are authentic, effective, and operationally aligned.

This is a hybrid role requiring both remote work and consistent presence at our restaurants to support events, content creation, and team collaboration.

Core Responsibilities

Brand & Storytelling

• Uphold and evolve the Buona Forchetta brand voice across all platforms and locations
• Ensure brand consistency while honoring the individuality of each concept
• Translate company values into meaningful guest-facing marketing initiatives

Events & Community Engagement

• Own all event strategy and execution across locations, including promotions, special dinners, partnerships, and community activations
• Collaborate with General Managers and Operations to ensure seamless event execution and guest experience
• Build and maintain relationships with local partners, vendors, and community organizations

Social Media & Digital Presence

• Oversee all social media channels, including content strategy, scheduling, engagement, and performance analysis
• Coordinate photography, video, and creative assets that reflect real hospitality moments and team culture
• Manage promotions, announcements, and digital storytelling across platforms

Guest Loyalty & Retention

• Develop and manage customer loyalty and retention initiatives that drive repeat visits and long-term engagement
• Analyze guest feedback, trends, and performance data to inform marketing decisions
• Partner with Operations to strengthen guest relationships and brand advocacy

Strategy, Analytics & Execution

• Develop marketing calendars, campaigns, and budgets aligned with business goals
• Track campaign performance, ROI, and engagement metrics; adjust strategies as needed
• Provide regular reporting and insights to leadership

Cross-Functional Collaboration

• Work closely with Operations, HR, and Leadership to align marketing with staffing, events, and growth initiatives
• Support new location openings, seasonal launches, and internal initiatives

Qualifications

• 3-5 years of experience as a Marketing Manager, preferably in hospitality or multi-location restaurant groups
• Proven experience managing events, social media, and brand engagement
• Strong understanding of digital marketing, content strategy, and analytics
• Highly organized, adaptable, and comfortable working in a fast-paced environment
• Strong interpersonal and communication skills; collaborative leadership style
• Ability to travel locally between restaurant locations
• Availability for evenings and weekends for events

Preferred Experience

• Multi-unit restaurant or hospitality group experience
• Customer loyalty or CRM platform experience
• Bilingual (English/Spanish) a plus
• Hands-on experience with content creation, photography coordination, or video production

Work Environment & Physical Requirements

• Hybrid role requiring remote work and on-site presence(mostly onsite)
• Must be able to attend and support in-person events and activations
• Must be able to lift and carry a minimum of 10 lbs
• Must be able to stand and/or walk for extended periods

Equal Employment Opportunity

Buona Forchetta is proud to be an equal opportunity employer. We value diversity, equity, and inclusion and are committed to building a workplace where people feel respected, supported, and empowered to grow.