Product Marketing Manager

POSITION SUMMARY:

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ensures positioning is clear, differentiated, and aligned against both established and emerging competitors. In addition, this positon equips the sales organization with the tools and narratives needed to drive pipeline growth, improve win rates, and accelerate adoption.

DUTIES AND RESPONSIBILITIES:

• Strategy

o Develop positioning, messaging, and value propositions for products by segment, persona, and use case.

o Build product and solution narratives that support the portfolio story and differentiate MSD from established and emerging competitors.

o Identify product-level opportunities and insights to drive campaign and launch plans.

• Market & Competitive Intelligence

o Execute continuous market research (including VoC) on customer needs, workflows, and buying criteria in academia, biopharma, and CROs.

o Maintain competitive intelligence: create/update battle cards and objection-handling guides; conduct win-loss calls and summaries.

o Apply insights to sharpen messaging and craft targeted sales plays.

• Content, Campaigns & Demand

o Create buyer-journey content and assets (web copy, solution briefs, decks, videos, webinars, case studies).

o Partner with Mar Com and Digital to design and drive omnichannel campaigns (events, content, advertising, email, SEM, social).

o Test and optimize lead generation activities to improve CTR, CVR, CPL, and pipeline contribution.

• Sales Enablement

o Deliver battle cards, competitive positioning, and persona-based messaging that accelerate deal cycles.

o Collaborate with Commercial Operations on campaign setup, tracking, and marketing automation for assigned programs.

• Metrics & Performance

o Track and report KPIs for assigned products (MQL/SQL/pipeline, win rate, sales cycle, ASP, website engagement, content ROI).

o Iterate messaging, promotions, and campaigns based on performance data and field/customer feedback

EXPERIENCE AND QUALIFICATIONS:

• Bachelor's degree in life sciences, engineering, or related field required

o Advanced degree preferred.

• A minimum of five years of experience inB2B Product Marketing (or adjacent commercial roles) with successful product launches and sales enablement.

KNOWLEDGE, SKILLS AND ABILITIES:

• Demonstrated excellence in positioning/messaging, competitive strategy, and GTM execution.

• Strong writer and storyteller; able to translate complex capabilities into clear customer value.

• Comfortable with commercial tech stack (e.g., Salesforce, Marketo, Google Analytics, etc.)

• A proven cross-functional leader with ability to influence without authority and thrive in a fast-paced environment.

• Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.

• Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.

• Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solving.

• Ability to travel that can include overnight stays and working outside normal business hours as needed.

PHYSICAL DEMANDS:

While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; reach with hands and arms. This position requires travel up to 20% of the time.

WORK ENVIRONMENT:

The position is performed in a traditional office or home office environment. When on travel, variable.

COMPENSATION SUMMARY

The annual base salary for this position ranges from $101,400. to $154,700. This salary range represents a general guideline as MSD considers other factors when presenting an offer of employment, such as scope and…