Social Media Manager

Core Mission

Your mission is clear:

Grow the founder’s personal brand from:

• 17,000 - 50,000+ Instagram followers (within 3 months)
• 9,000+ - 30,000+ Tik Tok followers

But growth alone is not the goal.

The real objective is:

• Build a content engine that converts attention into authority, leads, and revenue.

We are not looking for someone who “posts content.”

We are hiring someone who engineers growth.

You will:

• Own the end-to-end growth strategy
• Oversee content direction and execution
• Turn raw footage into high‑performing, story‑driven content
• Drive aggressive but intelligent platform growth
• Translate engagement into inbound opportunities

You will be expected to think, experiment, optimize, and elevate the brand continuously.

• Own and execute the full personal brand growth strategy
• Drive aggressive but strategic follower growth
• Study the Explore page and niche trends daily
• Identify content gaps and performance opportunities
• Introduce new formats (Reels, storytelling carousels, short‑form narratives)
• Build a repeatable system for high‑performing content
• Track metrics and iterate quickly based on data

Understand performance editing deeply.

Your focus:

• Hooks in the first 1–3 seconds
• Emotional storytelling and narrative flow
• Retention‑driven pacing
• Strategic cuts, captions, and emphasis

Every piece of content must be optimized for:

• Watch time
• Saves
• Shares
• Comments
• Conversion

Raw footage should become scroll‑stopping content.

Test new hooks, angles, storytelling structures

Stay ahead of trends while building original content

Continuously improve structure, messaging, and delivery

Bring ideas that elevate the founder’s thinking

We are looking for someone who raises the creative bar, not someone who waits for direction.

• Engineer engagement, not just views
• Strengthen audience trust and connection
• Develop content that moves followers toward becoming customers

• Clean execution and structured publishing
• Clear communication on performance
• Ownership of results
• Strategic thinking at all times

We want someone who makes the founder feel like they are not the smartest person in the room.

• Consistent growth toward 50,000+ followers in 3 months
• Noticeably stronger hooks and storytelling
• Increased watch time and retention
• Higher saves, shares, and comment rates
• Measurable lead generation
• A structured, repeatable content system
• Personal brand positioned as a category authority

• Strategic, not reactive
• Obsessed with performance and results
• Data‑driven
• Disciplined with deadlines
• Proactive with ideas
• Comfortable in a fast‑paced, high‑standard environment
• Accountable without excuses

• Health coverage
• Paid leave
• Growth opportunities within the company

• If you are focused only on aesthetics, not strategy
• If you chase vanity metrics
• If you struggle with consistency
• If you cannot show measurable past results