Social Media Manager & Content Creator

Your Responsibilities

You will be responsible for shaping and growing ALEMIs presence across social media
, turning our brand, products and community into content people genuinely want to engage with.

You will work closely with the founders and the marketing team to create high-quality, on‑brand content and build a strong community around AMELI.

• Create high-quality photo and video content for Instagram, Tik Tok, Pinterest and social ads
• Develop short‑form video content (Reels, Tik Tok, Stories)
• Plan and execute content shoots (product, lifestyle, behind the scenes)
• Edit content using tools like Cap Cut, Premiere, Lightroom or similar

• Manage ALEMI's Instagram, Tik Tok and Pinterest accounts
• Plan and schedule posts
• Develop creative content formats and series
• Analyse performance and optimise content

• Analyse content performance and platform insights
• Identify what works and why to continuously improve content
• Help shape AMELI’s social media strategy and growth
• Track relevant trends, formats and platform developments
• Work with the marketing team to test and iterate content ideas

• Translate the ALEMIs brand world into compelling stories
• Work closely with the founders on campaign launches, product drops and brand moments
• Support with community engagement

• Create content for product launches and collaborations
• Help create viral brand moments

You might be a great fit for this role if you are both creative and strategic — someone who loves creating beautiful content but also enjoys understanding what makes content perform.

• 2–4 years of experience in social media, content creation or digital marketing
• A strong eye for aesthetics, storytelling and brand consistency
• Experience creating short‑form video content for platforms like Instagram and Tik Tok
• A good understanding of social media platforms, trends and algorithms
• Experience analysing content performance and social media insights
  
  The ability to turn trends into on‑brand content ideas
• A hands‑on mentality — you are comfortable filming, editing and producing content yourself
• Strong organisational skills and the ability to manage multiple projects and campaigns
• Fluent English and German (both written and spoken)

• Has a strong interest in fashion, design, lifestyle or D2C brands
• Enjoys building brands and communities online
• Is proactive, curious and creative
• Works well in a fast‑moving startup environment
• Is excited to collaborate closely with founders and the marketing team

• Permanent position in a bootstrapped startup with a clear vision
• 30 days of vacation for full‑time roles, flexible working hours, office in Zurich with remote work possible
• Annual learning and development budget, including for new tools and technologies
• High level of ownership and trust in your work
• Direct collaboration with the founder and core team
• Female leadership, flat hierarchies, and real responsibility
• A company that actively lives female empowerment and gender equality
• Regular virtual and in‑person team events focused on real connection and exchange

ALEMI is a Zurich‑based handbag brand with the vision to redefine business bags for women.

We create elegant, timeless handbags that unite minimalist aesthetics with smart functionality. Each piece is handcrafted in a family‑owned atelier in Italy, under fair working conditions, using premium Italian leather that is made to last.

Our values are rooted in quality, transparency, and empowerment — not only through our products but also in how we work as a team. Founded in 2020, ALEMI has grown into a dedicated team of 15+ people, united by one mission: to empower women in their everyday lives with bags that support both confidence and individuality.