Marketing Strategist

What is Vision Point?

Vision Point is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we showcase at national conferences each year. While we’re headquartered in Raleigh, NC, Vision Point operates on a remote policy with full-time Vision Pointers across the country.

Additionally, local Raleigh employees have the flexibility to choose from in-person, hybrid, and remote work options.

As a Marketing Strategist, you will author and oversee the development of integrated marketing and enrollment strategies that drive measurable outcomes for our higher education client partners. Unlike agencies focused solely on awareness and lead generation, Vision Point delivers full-funnel strategies that support institutions from prospect discovery through enrollment, retention, and beyond. This role requires a strategist who understands the admissions and enrollment lifecycle and can translate research, data, and institutional priorities into actionable marketing direction.

You will serve as the senior thought leader on assigned accounts, leading research and discovery, crafting comprehensive marketing and enrollment plans, guiding cross-functional execution, and delivering compelling strategic presentations. You will collaborate closely with Client Experience, Client Operations, Media, Creative, Analytics, CRM, and Web teams to ensure strategic alignment and effective implementation.

This role also supports agency growth through business development contributions and reports to the Director of Enrollment Strategy.

• Work cross-functionally throughout the engagement lifecycle to ensure strategy informs execution, partnering with Client Experience and Client Operations to lead major client meetings, presentations, and partnership renewals.
• Conduct research and discovery, including competitor research, focus groups, workshops, quantitative market studies, and surveys.
• Analyze quantitative and qualitative data to identify key insights and translate findings into clear, actionable strategic direction.
• Conduct market and situational analyses to define goals, draw insights, and develop tailored marketing strategies for client partners that meet their unique needs.
• Build strategy briefs, reports, and other deliverables in collaboration with other in-house subject matter experts in media, SEO, creative, analytics, CRM, and web.

• Develop and lead strategies that support the complete prospect journey, from awareness and inquiry through application, yield, melt prevention, retention, and long-term engagement.
• Serve as a trusted consultant to institutional leaders across marketing and enrollment functions, ensuring alignment between marketing, admissions, CRM, and enterprise-level priorities.
• Advise institutions on full-funnel enrollment strategy, identifying opportunities to strengthen performance across audience acquisition, conversion, and lifecycle communication.
• Provide strategic guidance on marketing department structure, resourcing models, and operational workflows to support scalable and sustainable enrollment growth.
• Identify gaps, redundancies, and inefficiencies across marketing and admissions efforts and recommend practical, data-informed improvements.
• Recommend and guide execution across tactics such as:
  • Student Search strategy
  • Paid Media & Digital Advertising
  • Organic content marketing
  • Direct mail
  • Lead nurturing workflows
  • Digital experience optimization
  • Creative campaign development
  • Strategic Enrollment Planning
• Facilitate stakeholder workshops and executive discussions to build alignment, prioritize initiatives, and drive strategic decision-making.
• Align all marketing activity with admissions goals, enrollment targets, institutional KPIs, and long-term sustainability.

• Provide research insights as a subject matter expert to Vision Point’s business…