Social Media Manager

Iron Oak blends Western heritage and modern performance into timeless, functional apparel that expresses grit, authenticity, and understated confidence. These are more than shirts. They define the men who wear them.

Iron Oak is seeking a hands-on Social Media Manager who will own the growth, voice, and daily execution of the brand’s social presence while actively producing high-quality video and lifestyle content. This role is responsible for turning product moments, cultural conversations, and brand storytelling into compelling, platform-native content that expands reach, grows our audience, and strengthens Iron Oak’s cultural relevance.

This is a creator-first, execution-driven role designed for someone who thrives behind the camera, moves quickly from concept to publication, and understands how powerful content fuels modern brand growth.

• Develop and manage monthly and quarterly social content calendars aligned with brand campaigns, product launches, and seasonal initiatives
• Define recurring content themes, series, and storytelling formats that reinforce brand identity
• Identify cultural moments, holidays, and trend opportunities to drive timely social activations

• Capture, produce, and edit short-form social video, photography, and lifestyle content
• Translate brand campaigns and product launches into platform-native social content
• Create platform-native content optimized for Instagram Reels, Tik Tok, and emerging formats

• Own daily publishing, scheduling, and platform execution across priority social channels
• Maintain brand voice, tone, and visual consistency across all social content
• Ensure all content aligns with broader marketing initiatives and campaign messaging

• Manage community engagement, including comments, DMs, and audience interaction
• Monitor brand mentions, audience sentiment, and conversation trends
• Identify opportunities to engage with creators, customers, and cultural conversations

• Track social KPIs, including reach, impressions, engagement, and follower growth
• Analyze performance trends and provide insights to improve creative direction
• Partner with paid media teams to test, scale, and optimize high-performing creative

• Work closely with brand and performance teams to align social content with marketing priorities
• Support influencer, ambassador, and partnership campaigns with content creation and amplification
• Provide social-ready assets for paid media, website, and lifecycle marketing channels

• Proven experience producing high-performing social media content for lifestyle, apparel, or consumer brands
• Strong portfolio demonstrating mobile-first video storytelling and editing capability
• Deep understanding of Instagram, Tik Tok, and evolving social platform algorithms
• Ability to move quickly from concept to execution in fast-paced environments
• Highly organized with strong planning, scheduling, and project management skills
• Passion for culture and outdoor lifestyle
• Entrepreneurial mindset with strong creative instincts and attention to brand detail

You will play a foundational role in shaping the cultural voice of a fast-growing lifestyle brand, helping define how Iron Oak shows up in the world while building a scalable content engine that fuels brand awareness, community, and demand.

• Work in a collaborative, creative, and energetic environment.
• Flexibility with Schulenburg HQ, New Braunfels office, and remote home office options.
• Employee healthcare stipend and generous PTO plan.