Head of Marketing

Easy Clothes is dedicated to making European-inspired fashion accessible and personalized for customers. With a focus on empowering individuals, the brand combines affordability, confidence, comfort, and class in every piece. Easy Clothes emphasizes high-quality designs that resonate with modern lifestyles. The company believes in celebrating individuality and creating an inclusive fashion experience.

This is a full-time hybrid role for the Head of Marketing for our US division, based in the Los Angeles Metropolitan Area, with the option for partial remote work. This role is about captaining the ship.

You will oversee all marketing initiatives in the U.S., manage a team of five managers, and ensure that every channel — from paid media to content creation — is aligned, organized, and delivering measurable results. You will work closely with our Global Head of Marketing in Europe to ensure strategic alignment while adapting initiatives to the U.S. market. This role is ideal for someone who combines strategic thinking with operational execution
, and who thrives in a fast-paced, performance-driven environment.

You will manage and coordinate the managers responsible for:

• Email and SMS marketing
• Content creation
• Tik Tok Lives and live commerce

Your role is to ensure these functions operate as one cohesive marketing engine.

• You will set priorities, create strategies focused around growth, enforce accountability, and ensure everyone is executing at the highest level.

You will design and oversee marketing strategies across all channels, including:

• Paid acquisition
• Organic social growth
• Content marketing
• Email and lifecycle marketing
• Live selling (Tik Tok Lives)
• Collection launches and promotions

Your objective is simple:

Drive audience growth, engagement, and revenue.

You will work closely with the European marketing leadership team to ensure that:

• Brand identity remains consistent
• Marketing strategies stay aligned globally
• Best-performing initiatives are shared across markets
• U.S. campaigns adapt European frameworks to the American audience

Regular cross-team collaboration and reporting will be part of the role.

At Easy Clothes, marketing actions are planned and executed with strong organization.

You will be responsible for:

• Marketing calendars
• Campaign planning
• Performance reporting

You will ensure every campaign is executed smoothly across all channels.

This role requires a results-driven mindset.

You will:

• Define KPIs across marketing channels
• Track performance across campaigns
• Report results to leadership
• Optimize based on data

You will also be responsible for managing team performance, including hiring, mentoring, and making difficult decisions when necessary.

We are looking for someone who combines experience, leadership, and hunger.

• 5+ years experience in marketing
• 2+ years managing a team
• Experience across multiple marketing channels
• Strong understanding of digital marketing ecosystems
• Ability to manage multiple projects simultaneously
• Highly organized and execution-focused
• Comfortable working in a fast-moving environment

• Fashion or e-commerce brands
• Paid social advertising
• Influencer marketing
• Live commerce / Tik Tok Lives

The ideal candidate:

• Is both strategic and hands-on
• Leads by example.
• Is organized and structured
• Understands how different marketing channels work together
• Is comfortable making tough decisions
• Has strong ownership and accountability

This role requires someone who is hungry, ambitious, and excited to build something big.

Salary: $100,000 – $120,000 per year

Additional compensation:

• Performance bonuses tied to marketing results
• Opportunity to grow with a rapidly expanding brand