Message Director | Europe

Join Hostinger, and we’ll grow fast! 🚀

We’re shaping the future of online success - powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.

Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.

Our culture: Guided by 10 company principles.

Our formula for success: Customer obsession, innovative products, and talented teams.

Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase - building a distinctive, globally recognizable brand that people remember, trust, and choose.

Today, our visuals are strong. But our messaging is not yet where it needs to be.

We are still too often: abstract, inconsistent across channels, diluted in how we express brand value.

We’re looking for a Message Director to change that.

This role is about ending the era of abstract tech-speak at Hostinger and replacing it with a voice that is: clear, confident, distinctive and impossible to ignore.

You will own how Hostinger speaks to the world, - not just at a guideline level, but in the actual words people see, hear, and remember.

Curious to learn more? Connect with your team:
Radvilė Jankevičienė, Head of Brand Image

Build a clear, scalable, and distinctive messaging system that makes Hostinger easier to understand, easier to remember, and easier to choose.

• Defining and rolling out a One message framework, a unified system of core narratives, message hierarchy, and verbal principles used across all markets and channels
• Elevating tone of voice from functional to distinctive and ownable
• Creating bold, memorable brand campaigns that build long-term trust

• Strong visual identity already exists
• Messaging is fragmented and inconsistent
• Multiple teams interpret the brand differently

• Bring clarity where there is fragmentation
• Replace generic language with clear, intentional messaging
• Create a system others can actually use and scale

• Definition and rollout of the One message framework (core narratives, message hierarchy, principles, tracking its success)
• Brand tone of voice - making it clear, differentiated, and consistently applied
• Development of big ideas and conceptual campaigns (independently and with the team)
• Raising the bar of copywriting craft across Hostinger (website, advertising, products, external communications)

• Define, implement, and evolve the One message framework across all brand communication
• Redefine and own tone of voice and its real application across teams
• Personally write and shape high-stakes messaging (campaigns, new product positioning, scripts, taglines, key narratives)
• Initiate, review, and approve messaging across major brand touchpoints
• Translate brand positioning into clear, simple, and powerful language
• Challenge weak, generic, or diluted messaging – weasel words – and replace it with clearer alternatives
• Mentor and guide writers across teams (CRO, You Tube scriptwriters, tutorial/blog writers, PR, advertising) to raise craft standards
• Audit competitor messaging to identify opportunities for differentiation
• Explore new storytelling formats and communication channels

• Proven experience building distinctive brand messaging systems and campaigns
• Strong ability to turn strategy into clear, simple, compelling language
• Deep understanding of audience psychology and communication impact
• Experience working across multiple markets
• Confidence to challenge senior stakeholders and defend strong creative decisions
• High standards for copywriting craft, both strategic and hands‑on
• Ability to operate both as a thinker and a maker
• Experience in tech or SaaS is a plus
• High proficiency in English language is a must

• Increase in brand recall from brand campaigns
• Strong consistency of messaging and tone of voice across channels and markets
• Improvement in brand perception, especially…