B2B Content Strategist

The B2B Content Strategist plays a critical role in driving RFG’s organic growth and brand visibility. This role owns our end‑to‑end content strategy—bringing together SEO, AI‑driven discovery, website performance, and campaign execution to attract, engage, and convert the right audiences. Partnering closely with B2B Marketing, Creative, and cross‑functional teams, the Content Strategist builds scalable systems, leverages AI to work smarter, and delivers high‑impact content that supports pipeline, positions RFG as an industry leader, and fuels measurable growth.

• Own and lead RFG’s organic growth engine, partnering closely with B2B Marketing to define and execute a content strategy that drives qualified pipeline, increases brand visibility, and positions RFG for both traditional search and AI‑driven discovery (SEO + AEO).
• Serve as the central orchestrator of RFG’s content ecosystem, ensuring content across the website, email, social, podcast, and campaigns is aligned, integrated, and optimized for performance, distribution, and conversion.
• Drive end‑to‑end content strategy, creation, and execution, leveraging AI to scale output, improve efficiency, and modernize content workflows while maintaining brand voice, quality, and compliance.
• Own website strategy and performance, including ongoing content updates, UX‑informed optimization, and the development of SEO and AEO frameworks that improve indexing, visibility, engagement, and conversion.
• Lead RFG’s SEO and Answer Engine Optimization (AEO) strategy, including ownership of tools such as Yoast, Google Search Console, and other optimization platforms; implementation of schema markup and structured content for AI readability; and continuous optimization of content to rank in both traditional search results and AI‑generated responses.
• Act as the Hub Spot subject matter expert for content, integrating content strategy directly into campaign execution by managing content calendars and distribution workflows, connecting content performance to campaign, MQL, and pipeline outcomes, and overseeing newsletter curation and distribution.
• Partner cross‑functionally with the Creative Team to bring content to life across formats including website, video, podcast, and sales enablement materials.
• Develop high‑impact, conversion‑focused copy and content across all channels, including landing pages, email, newsletters, social media, and campaign assets, with a focus on driving measurable action.
• Own and report on core content KPIs, including impressions, reach, engagement, conversion rates, and pipeline contribution, and continuously iterate strategy based on performance data and insights.
• Ensure all content meets compliance standards, including proper routing, approvals, and recordkeeping within internal compliance systems.
• Operate with a builder mindset, proactively identifying gaps and implementing tools, systems, and processes that enable scalable content production and long‑term organic growth.

This is in our Birmingham office. The role can be remote for a highly qualified candidate.

• If in Birmingham, AL, our office works a hybrid schedule (3 days in‑office, 2 remote).
• If remote, occasional travel to Birmingham will be required including onboarding.

Sr Director of B2B Marketing

RFG Advisory is a platform for growth‑minded Independent Advisors who want to scale without compromise. We’re building the RIA of the Future‑powered by innovation, collaboration, and execution.

We take care of each other first. We show up with servant hearts and growth mindsets. We lead boldly, iterate to excellence, and commit to getting 1% better every day. If you’re energized by precision, structure, and being the person who makes it all happen‑we’d love to meet you.

Bachelor’s degree in marketing, communications, or related field.

5+ years of marketing experience.

• High level of technological proficiency with demonstrated ability to learn and adopt new tools, including AI‑driven platforms.
• Proficiency in digital marketing tools, SEO/AEO platforms, and content management systems (e.g., Word Press, Yoast,…