Marketing Manager

Marketing Manager

FEDlogic, LLC - Winston-Salem, North Carolina, United States

Marketing

FEDlogic is a people‑first benefits navigation company dedicated to helping individuals and families navigate the complex landscape of federal and state benefits. As the only vendor in the country providing unbiased education and advocacy on all federal and state benefits, FEDlogic stands out in its mission to ensure no one misses out on the benefits they are entitled to. We partner with employers to help their employees and families understand and access federal and state programs, providing confidential, unbiased guidance that lowers healthcare costs, reduces financial stress, and improves well‑being.

Job Description

Title:

Marketing Manager

Location:

Remote (with Travel)

Employment Type:

Full Time - Exempt

Position Overview: FEDlogic is seeking a strategic and brand focused Marketing Manager; you'll drive brand awareness and product sales & service by developing, implementing, and executing strategic marketing plans across digital, social and traditional channels. The marketing manager will analyze market trends and client data to optimize campaigns, manage budgets, collaborate with all departments to increase engagement and utilization to drive growth.

This role reports to the Executive Chief of Staff and collaborates with the President and Co‑founder of FEDlogic.

Key Responsibilities:

• Create and update marketing materials for client education, training and sales support.
• Internal and external presentation creation and development using both PowerPoint and Canva.
• Assist in writing content in long form and short form to include articles, case studies and social media.
• Develop Linked In marketing strategies and content for the organization and senior leadership.
• Website development, admin experience and routine website maintenance.
• Monitoring brand compliance expectations internally and with partnerships.
• Create and implement pre, during and post event marketing initiatives.
• Monitor and track success of event attendance and make recommendations of future attendance.
• Develop pre and post virtual webinar marketing initiatives for client base.
• Collaborate internally to develop strategies for increased engagement with the client success and development teams.
• Organize and set up media experiences working with bylines, articles, scripting, and interviews.
• Manage and execute email marketing campaigns through Hub Spot, including audience segmentation, list hygiene, and performance tracking.
• Perform other duties as assigned to support the organization.

Required Qualifications:

• 2-4 years of professional work‑related experience with marketing, communications, and/or creative work.
• Experience in Google Workspace and Microsoft Office.
• Experience using Canva and/or Adobe Creative Cloud.
• High School Diploma and/or GED.
• Associate's Degree in business, marketing, or a related field is preferred.
• Strong executive presence.
• Strong communication and presentation skills.

Preferred Qualifications:

• Previous experience in the benefits and insurance industries.
• Bachelor's degree in business, marketing, or a related field is preferred.
• Hub Spot and Salesforce experience is a plus.

What we Offer:

• Flexible remote work environment.
• Paid Time Off (PTO) plus all federal holidays off.
• Comprehensive benefits package with health, dental, vision insurance, group term life, short term disability, long term disability and voluntary life plans, plus numerous supplemental plans.
• Paid maternity, paternity and adoption leave.
• Cancer Experts Now supplemental plan.
• 401(k) with matching contributions.
• Supportive and collaborative work environment.
• Opportunity to be part of a rapidly growing company dedicated to making a difference in the lives of families.

Travel:

• Up to 25% travel per year for client meetings and engagements, both local and occasional out‑of‑town.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veterans status, or any other characteristic protected by law.

The pay range for this role is: 65,000 - 80,000 USD per year (Remote)