Copywriter

We specialize in crafting innovative email marketing strategies that drive e-commerce growth. Our team leverages data-driven insights and creative storytelling to enhance the email marketing ecosystem, expanding subscriber lists, boosting engagement, and converting leads into loyal customers.

Copywriter Position

Description:

• Time: You are expected to work and be available to respond to your pod during standard working hours (9 am–5 pm CST), especially in cases of urgent requests or active campaigns.
• Location: This is a remote position; you're free to work from anywhere.
• Time Off: Time off is flexible and can be requested with proper notice. We trust you to manage your bandwidth responsibly.

Mission For Copywriter:

To build brand equity and drive client revenue through strategic, customer‑aligned copywriting that resonates with the target audience, reflects brand voice, and enhances email performance. This role blends research, creativity, and e‑commerce fluency to create compelling content at scale.

• Thoroughly review the client onboarding form
  , listen to the onboarding call (if available), and extract key positioning statements and objectives.
• Explore all brand touchpoints: website, About Us, FAQs, shipping/returns pages, and social media presence to gather brand tone, customer experience language, and business model.
• Audit the Facebook Ad Library (if applicable) to understand ad messaging, offers, and creative angles that have been tested.
• Apply the Market Research SOP on Click Up.
• Ask insightful strategic questions:
  Is the brand DTC, B2B, or hybrid? Is it a one‑product brand or catalog‑driven store? High ticket product vs low ticket? ($1000+ vs $50)? Is the focus more conversion/sales‑driven or brand‑story/emotional connection? Who is the core customer demographic (age, gender, psychographics)? What are their key pain points, emotional triggers, and desired transformations? What does the customer journey look like?

• Understand the difference between pre‑purchase (acquisition) flows and post‑purchase (retention) flows, and how messaging, tone, and CTA strategy must adapt accordingly.
• Pre‑purchase flows: (e.g., Welcome, Abandoned Cart, Browse Abandonment) focus on building trust, eliminating objections, and driving the first conversion.
• Post‑purchase flows: (e.g., Post‑Purchase, Replenishment, Winback) focus on increasing lifetime value (LTV), reinforcing the brand promise, and creating emotional loyalty.
• Use our Miro flow map or swipefile Figmas to understand where each flow fits in the journey, and how to personalize it for brands of different models.

• Read, create, and interpret briefs effectively for campaigns and flows. Place the copy in its appropriate context (product launches, promotions, content highlights, holidays, etc.).
• Focus most effort on subject lines/preview text and the top fold of the email, because customers who don’t open the email never see the rest. Ensure visual hierarchy and scannability with clear sections: header, subheader, CTA, and supporting content.
• Ensure all product references include proper links for the design team and clearly communicate when a specific layout or product display is needed.

• AI is a tool, an extension of the copywriter. Focus on creativity, critical thinking, and problem solving.
• Use AI to perform heavy lifting but guide it with clarity and strategic insight. Turn AI snippets into compelling, high‑converting email copy.
• KPI: Write a piece of email copy within 15 minutes (four pieces per hour) without compromising quality once market research is complete.

• Brand‑Aligned Copy That Builds Brand Equity & Drives Email Revenue
• Achieve this through market research, brand understanding, and creating targeted email content aligned with client objectives.

• Check Click Up daily, claim and complete tasks proactively, flag blockers early, and follow internal workflows for copy reviews, approvals, and revisions.
• Complete daily administrative check‑ins, including the End of Day (EOD) and…