Creative Director, Business Development & Marketing

Summary

Creative Director, Business Development & Marketing

Position Summary

The Creative Director, Business Development & Marketing is an internal-facing role within the Marketing, New Business, and Creative teams s hybrid role combines creative direction, new business development, brand marketing, and strategic thinking to drive growth and elevate the agency’s brand. This role defines and evolves the Amp brand’s visual identity and go-to-market expression. Working cross-functionally across the agency, this individual connects complex business challenges with agency capabilities, crafts compelling narratives, manages multiple work streams, and ensures consistency in voice, design, and overall brand identity.

• Lead the development and evolution of the agency brand in collaboration with the Executive Creative Director and cross-functional teams
• Own and maintain
  
  Amp’s visual identity, voice, and tone
• Develop tools, templates, and systems for consistent brand execution
• Ensure brand consistency across all internal and external touchpoints
• Provide strategic guidance on brand-related initiatives and decisions
• Align brand messaging with business development strategies and proposals

• Lead storytelling strategy for new business in partnership with the Business Development team
• Craft compelling, persuasive narratives for pitches and presentations
• Edit and refine content for clarity and alignment with agency positioning
• Translate complex ideas into clear messaging
• Collaborate across teams to build cohesive pitch narratives
• Operate effectively in ambiguous situations

• Own the visual expression of Amp’s services and capabilities in pitch materials
• Ensure all materials reflect the Amp brand effectively
• Design impactful presentations and storytelling frameworks
• Develop andmaintaincase study libraries
• Create thought leadership and marketing materials
• Stay informed on industry trends

• Apply AI knowledge to enhance business development efforts
• Translate AI capabilities into client-facing narratives
• Promote AI adoption across teams
• Integrate AI into RFI/RFP responses
• Advise leadership on AI trends

• Advanced design skills (Adobe, Figma, Microsoft Office, Google Workspace)
• Experience with generative AI tools
• Ability to translate marketing strategies into client solutions
• Strong portfolio of creative and strategic work
• Excellent collaboration and organizational skills

• Education Requirements:
  
  Bachelor’s degree
• Experience Requirements: 8–10 years experience in relevant field (Marketing agency experience preferred)

• Excellent written and verbal communication skills
• Strong prioritization skills
• Ability to maintain a high level of service quality
• Ability to work effectively with management
• Ability to visualize and plan objectives and goals strategically
• Ability to partner with and influence cross-functional leadership
• Strong organizational skills in a fast-paced work environment
• Flexibility and adaptability to changing project and business needs
• Ability to work independently with minimal supervision and meet deadlines
• Ability to manage multiple priorities with frequent interruptions
• Proficiency with creative design tools, productivity software, collaboration platforms, and artificial intelligence tools

• Direct Reports:
  This position does not have supervisory responsibilities for direct reports
• Indirect Reports:
  Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Office / Sedentary Requirements. Incumbent must be able to perform the essential functions of the job. Work is performed primarily from a home office or in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.