Field Marketing Manager

Overview

At Primrose, our mission is to forge a path that leads to a brighter future for all children – we do what we do each day to give children an early learning experience. We believe who children become is as important as what they know.

We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

As the Field Marketing Manager, you will serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations. You will work directly with Franchise Owners to build effective annual marketing plans, make smart use of their required local marketing investment, and execute programs that drive enrollment growth in their communities. In this role you blend marketing expertise, relationship management, and accountability to help Franchise Owners grow their schools while maintaining brand standards.

This role reports to the Senior Manager, Field Marketing.

• Support a regional portfolio of franchise schools as the primary day‑to‑day local marketing resource and trusted advisor.
• Consult Franchise Owners on how to allocate their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
• Review and approve annual and ongoing local marketing plans, ensuring strategies are market‑appropriate, channel‑effective, and aligned with brand expectations.
• Monitor marketing spend pacing across assigned schools and proactively address under investment or off‑track activity before compliance issues arise.
• Deliver seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year.

• Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
• Review Franchise Owner‑submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
• Identify and escalation recurring concerns, brand misuse, or compliance risks to leadership and cross‑functional partners in accordance with established processes.
• Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.

• Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support.
• Conduct regular touchpoints through calls, virtual meetings, and periodic in‑market visits to strengthen engagement and drive results.
• Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed.
• Partner with Franchise Business Consultant to drive school performance and address business needs.
• Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.

• 8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi‑location business environment.
• Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
• Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
• Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
• Strong organizational skills with the ability to manage a high‑volume portfolio, multiple priorities, and competing deadlines.
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
• Self‑directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
• Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Commission or bonuses based on personal and company performance.
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School.
• Full‑time team members are eligible for health, dental and vision insurance.
• 401(k) with company matching up to 3.5% and company provided life insurance.
• Employee Assistance Program.

Flexible work from home options available.