Lead Paid Search DTC Ecommerce; Remote

Competitive Benefits

• Fitness Center Reimbursement
• Product Discounts

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.

This role will be responsible for leading and optimizing multi-million-dollar search budgets, driving profitable growth across eCommerce, and collaborating closely with cross-functional partners in Analytics, Media, and Brand. This is a high-visibility, hands‑on role that requires deep channel expertise, analytical rigor, and a relentless focus on efficiency and ROI. There will be no agency to manage, this is a hands‑on role, and you will be the lead for Paid Search channel.

• Own end‑to‑end strategy, execution, performance and reporting of Google and Bing campaigns (Search, Shopping, Pmax, You Tube where applicable).
• Scale brand and non‑brand programs efficiently with focus on customer acquisition and retention.
• Develop, monitor, and optimize campaigns with precision — from keyword strategy and ad copy testing to bid management and budget pacing.
• Partner with internal analytics and finance teams to forecast, measure, and report on key KPIs (ROAS, CAC, AOV, LTV, Margin).
• Identify and execute new growth opportunities that will drive incremental value.
• Manage day‑to‑day performance dashboards and deliver clear insights and recommendations to leadership.
• Work cross‑functionally with media, creative, and site teams to ensure alignment between audiences, quality traffic, conversion, and merchandising strategy.
• Maintain a test‑learn‑apply mindset, pushing boundaries to find efficiencies and sustainable growth levers.
• Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.
• Conduct yourself in the presence of customers and community so as to present a professional image of SHP.

• 5+ years of hands‑on paid search experience in eCommerce or DTC.
• Proven track record of scaling customer acquisition vs demand capture campaigns efficiently and profitably.
• Deep understanding of Google Ads, Microsoft Ads, Shopping, Pmax, and feed management tools.
• Experience managing $1M+ paid search monthly budgets with measurable business impact.
• Advanced Excel / Google Sheets skills — comfortable with pivot tables, formulas, and performance modeling.
• Highly analytical mindset; obsessed with numbers leading to actionable insights, performance metrics, and continuous optimization.
• Deep experience with analytics tools like GA4 or Amplitude.
• Strong ability to translate data into insights and actionable recommendations.
• Experience working in‑house for large brands or with major agencies — both are strong pluses.
• Self‑starter with a bias for action, curiosity, and continuous improvement.

• DTC e‑com subscription business experience
• Vitamins, supplements, wellness, skincare, or health‑focused brands
• High‑SKU e‑commerce environments
• Shopify‑based ecom businesses
• Google Ads Certification

Remote candidates will be considered, with preference for applicants based in Fargo, ND;
Chicago, IL; or Houston, TX.

• Remote‑first flexibility with a high‑performance culture.
• Opportunity to own a critical growth channel for a major eCommerce brand.
• Work alongside a talented cross‑functional team focused on data, efficiency, and innovation.
• Competitive compensation, benefits, and growth potential within a fast‑moving organization.