Focused Marketing Director; Remote-Eligible

Executive Director of Marketing

Position: Regular full-time.
Position type: Staff Position (Full Time/Part Time).
Department: Public Affairs & Marketing.

Posting Number: 0603811.

Salary: $100,000.

This is an in-person position. After one month of employment, the role is eligible for one remote workday per week, typically on Mondays.

Position Summary: The Executive Director of Marketing leads the execution of integrated, data-driven marketing strategies that support the College’s goals for enrollment growth, revenue generation, and community impact. Working closely with the College’s marketing agency, the Director oversees digital and traditional campaigns, website strategy, advertising, and the production of targeted marketing materials. This position manages and inspires a high-performing marketing team, ensures efficient processes, and maintains best‑practice standards, as well as managing budgets, vendors, and web operations.

Essential

Job Duties and Responsibilities:

• In collaboration with the College’s third‑party marketing agency (OHO), direct integrated marketing plans and drive marketing strategies to meet college goals of increasing enrollment and revenue across all college divisions and functional areas and position the college as a market leader in the communities it serves.
• Employ a range of cost‑effective, targeted, measurable and appropriately integrated marketing programs and tools to achieve institutional goals. These may include web and digital media, direct mail, advertising, database management, events, displays, brochures, flyers and other relevant material.
• Edit materials in accordance with specific customer or market requirements.
• Measure and evaluate marketing efforts and prioritize investments, providing reports and recommendations to the Chief Marketing and Communications Officer.
• Direct the planning and development of College advertising, including content, design, editing, distribution and evaluation.
• Direct, lead and inspire an exceptional marketing team by setting high standards and demanding superior customer service. Lead marketing processes ensuring efficiency and effectiveness.
• Manage daily activities with marketing agencies and vendors.
• Plan and administer the college marketing budget.
• Direct the management and maintenance of the College website, ensuring content accuracy, user experience, accessibility compliance, and alignment with branding and engagement goals. Provide direction and supervision to web staff.
• Remain current on industry trends related to marketing, search engine optimization and management, advertising, email, text, banners, landing pages, linking strategies, tracking tools, social media, geo‑fencing, and other emerging approaches.
• Develop documented processes and procedures, as well as best‑practice institutional marketing standards.
• Contribute to the development and implementation of the college’s strategic planning goals, mission and vision/values.
• Keep the Chief Marketing and Communications Officer apprised of all communications and strategies efficiently and effectively, on an ongoing basis.
• Regular attendance on campus is required for this position.
• Other duties as assigned.

Minimum Qualifications: A bachelor’s degree in Business, Communications, Marketing or Advertising (master’s preferred). Equivalent of ten (10) years’ of progressively responsible marketing work experience and five (5) years’ of successful management experience. Demonstrated vision, creativity and expertise in marketing, broad experience across all facets of marketing and web, proven management and project‑management skills, strong interpersonal and leadership abilities, and exceptional verbal, written and presentation skills.

Preferred Qualifications: (Not specified)

Washtenaw Community College is an Equal Opportunity Employer. The college does not discriminate on the basis of religion, race, color, national origin, age, sex, height, weight, marital status, disability, veteran status, or any other protected status under federal and state statutes. Nor does the college discriminate on the basis of sexual orientation, gender identity or gender expression. Notice of Nondiscrimination and Other Compliance Statements available upon request.