Product Marketing Lead: GTM & Messaging; Remote

Position: Product Marketing Lead: GTM & Messaging (Remote)

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Job Summary

The Product Marketing Specialist will partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches and own product-market positioning, documentation for merchant facing assets, product framework and messaging. The role will require you to be highly collaborative and work across-departments including marketing, product, sales, analytics, engineering, solutions, and merchant success. This role will influence product roadmaps and craft messaging to improve the effectiveness of marketing and sales efforts.

Essential Job Functions

• Lead cross-functional efforts to bring new features and products to market.
  
  - (30%)
• Develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team, Product, and key stakeholders.
  
  - (20%)
• Conduct market research and gather qualitative feedback to understand retailer product and service evaluation.
  
  - (15%)
• Analyze the competitive landscape for market segmentation and opportunity sizing.
  
  - (10%)
• Collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features.
  
  - (15%)
• Create compelling content for internal and external audiences.
  
  - (10%)

Minimum Qualifications

• High School Diploma or GED
• 5+ years product marketing experience in a B2B startup, fintech, or SaaS environment; experience in B2B messaging and positioning; track record of executing GTM plans to drive product or feature adoption

Preferred Qualifications

• Bachelor's Degree in Marketing, Business, Computer Science or related field of study
• Experience in the retail, e-commerce, or fintech space
• Demonstrated ability to build, launch and optimize multi-channel marketing strategies & campaigns that highlight key products and features
• Proficiency in analyzing strategy & campaign performance, interpreting KPIs, and translating insights into product and marketing enhancements
• Proven success coordinating and presenting cross-functionally with Product, Engineering, Sales and Marketing teams to align GTM efforts with broader business and product goals

Skills

• KPI Analysis
• Product Marketing
• Multichannel Marketing
• Financial Technology
• Marketing Strategies
• Business-To-Business (B2B) Marketing Communications

Reports To
:
Senior Manager and above

Direct Reports
: 0

Work Environment

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel

• Ability to travel up to 5% annually

Physical and Mental Requirements

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Focus and complete tasks in situations that have a speed or productivity metric
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):
$79,500.00 - $

Full Salary Range for position:
California: $91,500.00 - $

Colorado: $79,500.00 - $

New York: $87,500.00 - $

Washington: $83,500.00 - $

Maryland: $83,500.00 - $

Washington DC: $91,500.00 - $

Illinois: $79,500.00 - $

New Jersey: $91,500.00 - $

Vermont: $79,500.00 - $

Ohio: $79,500.00 - $

Maine: $79,500.00 - $

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).

Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial's 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their…