Director of Product Marketing: GTM & Launch Leader; Remote

At Foundant, we empower mission-driven organizations to manage their data, workflows, and impact with our comprehensive software solutions. From grant management and community foundations to process automation and data collaboration, our combined expertise supports a diverse range of organizations - from nonprofits and charitable entities to corporations and governments.

We’ve created a powerhouse of solutions designed to meet the unique needs of organizations striving to make a difference. Together, we’re setting new standards in innovation, flexibility, and impact management by helping organizations achieve their missions more efficiently and effectively.

Position Overview

We’re looking for a Director of Product Marketing to lead positioning, go-to-market strategy, sales enablement, and storytelling across a growing and increasingly complex product portfolio. This is a highly cross-functional role for someone who has thrived inside a fast-growing company, particularly one that has scaled rapidly through acquisitions and mergers, and who knows how to bring clarity, focus, and momentum to multiple products, audiences, and product releases and launches at once.

This is a hands-on role for a product marketing leader who is also an exceptional writer and editor. You’ll personally craft and refine core messaging across product web pages, launch sales materials, help message client and demand generation emails, all while setting a high bar for clarity and quality.

While you’ll live in Marketing, you’ll sit at the center of Product, Sales, Demand Generation, Strategy, Client Success, and Client Marketing, translating product value into compelling and actionable GTM plans, and sales-ready assets, while also acting as a trusted advocate for the product both internally and externally.

Where You’ll Work:

• As a remote-first workplace, we believe in offering flexibility and the freedom to work where it suits you best, while staying connected through technology. Our global network of talent is supported by physical office hubs and virtual collaboration, fostering a dynamic environment where innovation and growth thrive.
• With headquarters in Bozeman, Montana (Foundant), Toronto, Canada (Smart Simple), and our EMEA office in Dublin, Ireland, you’ll be part of a globally connected team. Whether you’re working remotely or from one of our office locations, you’ll be contributing to a vibrant, collaborative culture focused on driving meaningful impact across the world.

What You'll Do

• Own product marketingreleasestrategy across multiple products, solutions, and market segments.
• Develop and refine positioning, messaging, and value propositions that clearly differentiate products in competitive markets.
• Balance short-term launch execution with long-term portfolio and platform narratives.
• Bring structure and cohesion to product lines shaped by mergersor acquisitions.
• Lead end-to-end GTMmarketingplanning for new product releases and launches, major enhancements, and market expansions.
• Build comprehensive GTM packages for internal and external use, including:
• Launch plans and timelines
• Sales enablement materials (decks, battle cards, talk tracks, FAQs)
• External messaging, and promotional schedules
• Direct ownership of key written assets such as product page copy, brochures, campaign emails, and launch messaging.
• Partner closely with Demand Generation and Client Marketing to ensure launches are supported by strong, coordinated campaigns.
• Work deeply embedded with Sales to understand buyer needs,target markets,objections, and deal dynamics.
• Enable Sales with clear messaging, toolkits, and training that improve confidence and conversion.
• Collaboratereallycloselywith Product and Product Management to influence roadmap discussions, market prioritization,messaging and launch readiness.

Internal & External Advocacy

• Serve as a product evangelist internally, ensuring teams understand not just what the product does, but why it mattersto prospects and clients.
• Act as the external advocate for the product, through clear positioningandmessagingof value, customer storytelling, and participation in events,conferences,webinars, or briefings as needed.
• Gather…