Search+Social Manager - Hollywood, CA

Search+Social Manager - 0325 job at Exverus Media. Hollywood, CA.

Exverus Media is hiring a Search+Social Manager to join our growing team!

Exverus Media is the data-driven media agency for culture creating, growth-stage brands. From our home office in Los Angeles (and remote!), we've won Small Agency of the Year:
Media from AdWeek, You Tube Ad of the Year, Media Plan of the Year from AdWeek four times, and were named the fastest growing full-service media agency in the world twice. Not to mention also being selected as one of "LA Times Top Companies to Work For"!

Located in the heart of Hollywood with a stunning office overlooking Los Angeles (and remote!), we offer unlimited vacation and a culture where we are continuously renovating the agency to manage work/life balance. Our clients have included household names like Master Class, Coca-Cola, Premier Nutrition and many more.

We are analytical. We are creative. And we are human - prioritizing our relationships with teammates and clients above everything else. Are you all of these things, and looking to take the next step in your career?

About the Role:

We are looking for a motivated and detail-oriented Paid Search and Social Media Manager to lead integrated paid advertising campaigns. This role requires collaboration and identifying cross-channel opportunities to maximize performance, optimize spend, and achieve client objectives. This role will be part of a larger performance media team to create key synergies with
-commerce/retail media and programmatic media for holistic activation.

Key Responsibilities:

• Strategy Development:

• Design and implement comprehensive paid search and paid social strategies that align with client goals

• Conduct thorough keyword research and audience segmentation to identify growth opportunities, leveraging insights from both channels

• Campaign Management & Budget Management:

• Oversee best-in-class creation, execution, and optimization of paid search and paid social media campaigns across platforms like Google, Bing, SA360, Meta (Facebook/Instagram), Tik Tok / Tik Tok Search Ads, Pinterest, Snapchat, Linked In, Reddit, X and others

• Lead and QA campaign builds, budgets, bids, pacing, to ensure maximum ROI based on campaign parameters

• Advances knowledge of Pixel tracking & UTM tagging

• Cross-Channel
  
  Collaboration:
  
  

• Work closely with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectiveness

• Share insights and strategies across paid search and social media to create a unified approach that maximizes impact

• Performance Optimization:

• Oversee monitoring and analyzing of campaign performance metrics to identify areas for improvement and innovation

• Conduct A/B testing and implement optimization strategies to enhance campaign effectiveness

• Deliver relevant insights for actionable optimizations that ladder up to brand and business goals

• Data Analysis:

• Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insights

• Keyword Analysis Tool Experience (Spy Fu, SEMRush, etc)

• Focus on storytelling through data to share holistic performance updates and recommendations to clients based on data analysis

• Client Communication:

• Act as a primary point of contact for clients and cross-functional teams regarding paid search and paid social campaigns

• Build and maintain strong relationships by delivering insights and strategic recommendations, ensuring alignment with overall marketing objectives

• Trend Monitoring:

• Stay informed about the latest trends and best practices in paid search and paid social advertising

• Share relevant insights with clients and the team to foster continuous improvement in campaign strategies

• 4-6 years of experience in digital media, specifically focused on paid search and paid social media. Agency experience preferred

• 4+ years of client facing experience presenting media plan recommendations and reporting on campaign performance,

• Proven track record of managing successful paid search and paid social campaigns & teams

• Strong analytical skills with experience in tools like Google Ads/SA360, Skai, etc

• Excellent written and verbal communication skills

• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

• Competitive compensation
• Unlimited paid time off policy + mandatory minimum vacation per year
• Flexible working hours and locations
• Benefits (Health, Dental, Vision, 401(k) w/ matching, all the big ones)
• Join one of "LA Times Top Companies To Work For"!