Global Marketing Content Specialist

Overview

As a Global Marketing Content Specialist at BDR Thermea, you will craft compelling stories that bring our B2B products, systems, and solutions to life for audiences worldwide. You will translate technical topics into clear, engaging content tailored to varying customer segments, simultaneously shaping content direction and ensuring consistent, effective messaging across markets. The role is hybrid, based in Apeldoorn, the Netherlands, with flexibility to work from home two to three days a week.

• Develop and execute tailored content strategies for each customer segment, adapting messaging to specific use cases such as hotels, care homes, and apartment buildings.
• Create, write, and edit engaging content for websites, campaigns, social media, and other channels.
• Work closely with local teams to manage global content in the collaboration platform, aligning, prioritising, and coordinating content efforts across markets while providing guidance on local needs.
• Collaborate with internal colleagues from portfolio, sales, and digital teams, and external partners such as creative agencies on content creation.
• Oversee content production across digital and print channels.
• Create engaging internal content that helps colleagues understand and communicate our value proposition.
• Ensure consistent brand messaging, tone, and visuals across all markets.
• Track performance using analytics and continuously improve content reach and impact.

• Minimum of 3 years of experience creating B2B content, ideally in technical or industrial environments (HVAC is a plus).
• Excellent writing and editing skills in English (near-native level).
• A curious mindset, with the ability to explore technical topics and turn them into clear, engaging stories using words and visuals.
• Strong collaboration skills, with the ability to partner effectively with marketing teams across multiple countries.
• The ability to balance structure with flexibility, aligning global messaging with local market needs.
• A data-informed mindset, using analytics tools to continuously improve content effectiveness.
• A Bachelor’s or Master’s Degree in Marketing, Communications, Journalism, English, or a related field.

• A permanent contract.
• Strong pension package.
• 36 holiday days per year for a full-time contract, supporting a healthy work‑life balance.
• Flexible home‑working policies and a home‑office budget.
• Discounts on our products and insurances.

BDR Thermea Group is a proud equal opportunity employer, valuing diversity and inclusivity. We encourage candidates of all backgrounds to join us in shaping a more sustainable, innovative future for everyone.