Paid Social Media Manager

Overview

The Paid Social Media Manager role is a key function responsible for the oversight, growth, and delivery of digital media buys. These media platforms include Paid Social (Meta, Linked In, Reddit, Tik Tok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display, digital-out-of-home (DOOH), digital audio or connected TV) and Paid Search. This individual must be fluent in campaign management and should have an understanding of the full marketing funnel.

S/he will be deployed on specific strategic accounts to deliver outstanding results for our clients and will also be responsible for communicating these results to our internal partners and clients.

• Campaign Setup:
  Work in platform to configure campaigns - set up budgets, targeting, creative, and run dates;
  Validate budgets against allocated POs;
  Partner with ad ops to install and configure pixels to track events and create remarketing audiences;
  Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals;
  Deliver a seamless client onboarding experience for new accounts;
  Write ad copy as needed to align with platform specifications and best practices
• Campaign Optimization:
  Monitor ongoing performance to identify areas of opportunity;
  Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.;
  Track spend to ensure pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately;
  Communicate with internal teammates to ensure ongoing campaign performance and updates are understood
• Campaign Reporting:
  Empower the Client Management Teams with updates and performance details;
  Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media;
  Demonstrate media expertise in how data is understood and information synthesized to articulate a data story;
  Communicate campaign insights and recommendations - these will help elevate the discussion around this media in the conversation with clients
• Drive standards into delivery and the team:
  Establish and document key information about accounts and setups and ensure information is accurate and updated as needed;
  Establish and deliver against agreed-upon procedures to enable scale;
  Monitor queue of work to ensure SLAs are met on assigned accounts

• Key
  
  Skills:
  
  Ability to leverage AI for efficiency improvements or client experience enhancements;
  Expert knowledge of Paid Social Media Strategies across platforms like Facebook, Twitter, Snapchat, Tik Tok and Linked In;
  Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, Tik Tok etc.);
  Knowledge and use of collaboration tools like JIRA, Confluence, etc.
• Education and Experience:
  
  3-5 years of experience in Marketing roles; 2+ years of experience in Meta Ads, Tik Tok Ads, Linked In Ads, etc.;
  Bachelor"s degree in Business, Communications, or Marketing
• Soft Skills:
  
  Thirst for knowledge and openness to learn;
  Process driven and scale oriented;
  Skilled oral and written communicator with the ability to work with distributed teams to drive results
• Preferred Qualifications:
  
  Familiarity with recruitment marketing and/or talent attraction is a huge plus;
  Extremely detail-oriented and able to manage multiple projects concurrently;
  Values building and growing relationships. Skilled at teaching and growing teammates

At Recruitics, you ll have the opportunity to take full ownership of design within a cutting-edge team focused on leveraging AI and data to transform the recruitment marketing landscape. You ll be joining a creative and collaborative environment where your work will directly impact our clients  success and you will have opportunities for career growth, professional development, and continuous learning.

• Competitive salaries with growth incentives
• Comprehensive health, dental, and vision insurance
• #Anywhere August - We support remote work experiences to expand perspectives and personal growth
• 15 Vacation Days, 5 Flex Days, 5 Sick Days, and remote work options year-round
• Fully paid parental leave for both parents
• Summer Fridays from Memorial Day to Labor Day
• Winter Recess between Christmas and New Years
• Commuter and Parking Benefits through Wage Works
• Eligible to contribute to your 401(K) Retirement Plan after six (6) months of employment
• Employee Assistance Programs to support your day to day

This role is hybrid in one of our locations

Office Locations:
New York City | Lafayette,CA | Chicago | Connecticut

• Base Salary: $70,000 - $90,000 (commensurate with experience)

Recruitics is an equal-opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on…