Senior Manager, Brand Communications and PR

Senior Manager, Brand Communications and PR

Remote

Applicants must be authorized to work for any employer in the U.S. Remote positions are open to applicants based anywhere in the continental U.S.

The Senior Manager, Brand Communications and PR leads Make‑A‑Wish America’s public relations and communications strategy, overseeing media relations, PR, crisis communications, and collaborating with senior leadership on strategic initiatives.

• Lead and execute public relations strategy, proactive media outreach, reputation management, leadership engagement, and on‑message storytelling.
• Provide strategic PR consultation to chapters to strengthen local media engagement while ensuring national alignment.
• Identify and assess emerging issues and reputational risks, collaborate with leadership to define and execute communication strategies.
• Lead PR strategy for national corporate partnerships and brand activations.
• Partner with the Senior Manager, Digital & Social to develop integrated social, owned, and earned media strategies.
• Assign, prioritize, and manage media opportunities; develop, review, and approve talking points, speeches, presentations.
• Serve as spokesperson and lead contact for significant media interactions; build and maintain national and regional media relationships.
• Ensure alignment and consistency across chapter and national communication strategies and materials.
• Lead measurement and analysis of earned media performance using monitoring tools and reporting frameworks.
• Oversee day‑to‑day operations of the National Communications team – planning, budgeting, staffing, agency management.
• Foster a high‑performance culture through goal‑setting, accountability, performance management, professional development, and compensation administration.
• Monitor shifts in media, cultural, communications landscapes and apply emerging approaches to evolve strategies, storytelling, and engagement models.

• 7+ years public relations or communications experience, including media strategy development and creation of press releases.
• 5+ years crisis and issues management experience.
• At least 2 years leading, mentoring, and developing PR and communications professionals.
• Proven success building and sustaining relationships with national media and top‑tier partners.
• Experience leading public relations for national corporate partnerships and executive‑level communications.
• Proven ability to lead integrated communications programs across earned, owned, and social channels.
• Experience using earned media monitoring and analytics tools.
• Strong written, verbal, interpersonal, and presentation skills.
• Bachelor’s degree or equivalent professional experience.

• Remote environment.
• Some travel up to 25%.
• Occasional work outside Monday‑Friday, including weekends and early evenings.

$86,196 – $101,500 USD

• Competitive compensation with annual incentive potential.
• Health Savings Account and Flexible Spending Account Options.
• Health Reimbursement Account funded by Make‑A‑Wish America.
• Disability and Life Insurance.
• Additional Insurance Plans:
  Accident, Critical Illness, Hospital Indemnity, Pet Insurance via Figo.
• 401(k) with 5% match after one year.
• Company provided laptop, monitor, docking station/adaptor.

• Up to 15 PTO days.
• 10 Sick Days.
• 11 Paid Holidays.
• 2 Volunteer Days after one year of service.
• 2 Personal Days accrued annually.

• Employee Awards and Recognition Programs.
• Individual and Leadership Development.
• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets.

As set forth in Make‑A‑Wish America’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. We are an equal opportunity employer and encourage applicants of all backgrounds to apply. We provide equal employment opportunity to qualified people with disabilities and measure our diversity progress. The organization does not discriminate against veterans in compliance with VEVRAA.